Proxy Mailer FAQ

Proxy Mailer’s Most Frequently Asked Questions

Update: While we’ve gotten some great feedback on the tool, unfortunately, it has been canceled indefinitely due to Keap rules that prevent us from successfully providing the tool.

We are thrilled by the response we saw for Proxy Mailer already!

We knew people would have questions, so we’ve compiled the most frequently asked questions and shared them here. We’ll also update these and share them on our Knowledge Base in the future.

The most frequently asked questions we get for Proxy Mailer

Does Proxy Mailer cost extra?

No, Proxy Mailer is a tool that’s included with any of our existing plans. Just make sure you have a plan that supports the number of “tool runs” you expect to use. For example, if you plan to use this tool to send 20,000 emails a month, you’ll want to be on a Standard plan (up to 50,000 tool runs) or higher. You can see the different pricing thresholds here.

Does this work for all Keap plans?

We highly recommend you use this tool only if you are on Keap Max Classic. Keap Max Classic has the ability for you to adjust your email engagement settings so they don’t get marked as “Unengaged Unmarketable” while using Proxy Mailer.

If you are on another version of Keap, after 4 months your contact’s primary email addresses will be marked as “Unengaged Unmarketable”, and you will lose the ability to communicate with those contacts permanently.

We show you how to adjust these settings with Keap Max Classic in the tool setup inside PlusThis.

Who would benefit most from this tool?

This tool is a scalpel, not a net. So the ideal user will be someone who has confirmed contacts that are bouncing or not getting your emails through Keap.

Sometimes this can happen if you’re in an industry like finance, that can have trouble getting through. Or if you have transactional emails that are getting blocked for being marketing.

Using your own private IP will allow you to send emails using your own private email deliverability reputation. That may help you in some situations but is not a guaranteed silver bullet.

The best practices for email deliverability will apply even more so if you are going to use Proxy Mailer. Since you are emailing on your own reputation, bad practices will sink your deliverability even faster than if you were doing the same bad habits but on a shared IP. 

Would I need another service to make this work?

PlusThis is serving as a proxy to create a virtual email to be used by your private IP. The easiest way to get a private IP to send emails through will be Mailgun. We highly recommend going this route. Mailgun has a Foundation 100k plan for $85/mo that can send up to 100,000 emails a month, AND provides a dedicated private IP address. The $35/mo plan uses Mailgun’s shared email servers and is not something we recommend as it is the same as Keap’s setup.

If you’re technical and understand how to set up your own private SMTP server, you can use this as an option as well. There are a few gotcha’s and caveats to using SMTP because it lacks the API and Webhooks that Mailgun is able to offer.

Since this is a more technical tool, most of the people using this tool will likely have IT and dev resources who are savvy enough to implement a service like this and understand the reasons behind why it could benefit them.

Hey, does Keap know you are doing this?

Yes, we’re actually in touch with Rich Sharpe, the PM over Email Deliverability, and his team making sure we iron out any compliance issues and monitoring how the tool is impacting users on both sides.

PlusThis wants to provide tools that help Keap users and this in no way is meant to compete with the shared ips Keap uses to send emails. Having an option to send from your own private IP will be another tool in Keap’s arsenal to help people who may be in a specific situation where it makes sense to use this. We’d rather they have this option available, than call it quits with Keap and find their deliverability still haunting them on the next CRM they try.

PlusThis has been getting great deliverability using Keap and will continue staying on a shared email server for the foreseeable future.

What kind of email capacity and speed can I expect?

PlusThis has a unique system of queues and lightning fast response times. What this means is that we can receive hundreds of thousands of requests and respond immediately.

When we receive a Proxy Mailer email, we actually send the data to a queue to be processed. When the email comes up in the queue, we perform a couple API requests to load contact information, repackage the email for transport, and send it off. This entire process can take anywhere from a couple of seconds to a couple of minutes depending on multiple factors: the current queue size, your PlusThis account status, throttling issues, and server/api response times. 

How do unsubscribes work?

Following our setup guide will help you greatly here.

By default, your campaign emails will likely have an “Unsubscribe” link or button that takes the contact to Keap’s opt-out form, and the contact’s email address is opted out.

We do not modify any of the email content, so unsubscribe links are fully preserved and the contact will still be able to opt-out. However, when you are using the Proxy Mailer tool, the contact’s Virtual Email Address is where Keap is sending the email to, and it is the Virtual Email Address that is opting out, not the primary email address.

To solve this issue, as part of the tool setup, we show you how to create an automated task inside Keap to notify the Proxy Mailer tool whenever a contact’s Virtual Email Address opts out and unsubscribes. When we receive the notification, we will opt-out the primary address as well.

Will my links and other Keap automation tools work if I use Proxy Mailer?

Yes, we pass the headings and data from Keap so all your links and automation work as expected. No additional work required.

Who can I talk to about email deliverability if I suspect we’re having problems there and what I should do as next steps?

We personally consult with Evan and Adrian over at Email Smart when it comes to any email deliverability situations.

If you’re running email marketing but haven’t worked with a professional on your deliverability plan, I highly recommend their team. They can also recommend the right tools for monitoring, maintaining and improving your email deliverability.

How Do I Get Started?

Here’s what to expect as you get started with PlusThis.

First, you’ll sign up for a free 30-day trial so you can access the tools.

Second, you’ll pick a time for your free implementation call. Here we’ll hop on a call and help get your tools set up with you in your own app and with Keap.

Third, after we’ve got you setup, we’ll be a partner you can leverage as you grow your business. We’ll keep adding tools to our kit and helping you implement the features you need to scale. If you need us, we’re just a chat, call, or ticket away.

Slack blog

Set Up The Slack Notifications You Actually Want To See

Slack took the workplace by storm not long ago, and now we all have the notification sound ingrained in our brains.

Wouldn’t it be helpful if you were able to get your automation notifications through Slack, too? Well, now you can. PlusThis has integrated with Slack! There is now a PlusThis app available directly through Slack, and you’re able to configure the messages you want to see when it comes to what your contacts are doing in a campaign.

The connection is simple, and extremely customizable – but let’s run through how you’d set the tool up and begin getting notifications within Slack with the details you want to see.

Step 1: Connect with Slack

To begin, we’ll need to add our Slack account to PlusThis. Simply add the integration by entering your credentials and allowing access. 

Step 2: Choose the Channel

The first part of configuration, is selecting which channel you’d like the notifications to be sent to. 

A key part to know about choosing the channel – all public channels are able to accept the notifications from PlusThis, but any private channel you’d like to share notifications to will have to have the PlusThis app a member of the channel before it can be chosen.

Step 3: Customize your message

In this section, we begin crafting the message that we want to see when it comes into Slack. For this example, we’ll set up a notification to be sent to a channel for the sales team to notify them of a new lead to jump on. 

Start by choosing a Title for the notification, such as “New Lead” or “Incoming Lead”, something along those lines. 

Then, we’re able to create the message with either merge fields from our CRM, or it can be a simple message stating that a new lead is in. It’s completely customizable.

The next section of customizing your message is determining what additional details you want included. The options are to include contact details and tool instances (the tool id and the name of the tool).

These are toggled off by default, but can be turned on and included in each notification. 

Step 4: Implementation

Once we save the tool, we can go into our campaign and place the URL directly into the webhook process to initiate the notification to be sent when a new lead comes in. 

Once it’s triggered, the notification will be sent directly to the channel, appearing a bit like this. 

The possibilities are endless when it comes to the types of notifications that you can set up through the Slack Connection. Whether it be notifications for new leads, or notifications for when a contact replies to a text message, it can all be done through the new PlusThis integration with Slack.

See The Tool In Action


Every other Thursday, PlusThis hosts a LIVE Office Hours segment where we go through a different tools, use cases and campaigns.

Join us! Add the event to your calendar:

Google Calendar
Outlook, iCal

Learn from others the power that is PlusThis. Check out our Campaign Compilation from Partners that have used PlusThis tools inside of their campaigns, and discovered all that the tools can do.

Download now!

ev blog

Email Validator: Validate Your List With Just PlusThis

You asked, we delivered.

No more required MailGun account to validate email addresses with PlusThis. Our new solo Email Validator runs the validation through PlusThis in order to ensure that your list of email addresses is valid for the best possible deliverability.

Email validation has become not only more important, but’s become more difficult as well. Now,  you can use just one new PlusThis tool to validate your list and ensure that the information you have is correct, but also valid for the best deliverability to your list.

While setting the tool up is simple, there are a few steps so let’s run through the process of configuring the new Email Validator tool together.

Step 1: Select the email list to validate

To begin, select the email field you’d like to validate to ensure a different number of things regarding your contacts email addresses.

Step 2: Determine the tags for each result of validation

Select the appropriate tags you’d like to be applied for each type of result the validation run processes. This will include if there was no email found in the field, if the email is deliverable, if the email is undeliverable, if the email should not be sent to, and if the email is unknown.

Step 3: Determine the tags for email risk results

Select the tags you’d like to be applied based on the risk level of the email address for each contact, including high, medium, and low risk.

Step 4: Determine tags for advanced validation results

There are several other advanced options when it comes to validating email addresses. These options are all included to allow you to apply tags when a certain form of validation comes up. These range from the format of the email address being incorrect to validation being unable to be completed due to the domain.

Step 5: Choose an action to trigger after validation is complete

Lastly, determine what action you’d like to trigger after validation has been completed, this can be applying another tag, or triggering an API goal. You also have the option to do nothing to the contacts after validation is complete. 

Step 6: Receive the url to place in your CRM

After saving your tool, you will receive a specific URL to place directly inside your campaign through a webhook process. 

Step 7: Place Into CRM

In the campaign you have set up for email validation, you will place the tool inside of a HTTP Post (Keap) or a webhook (ActiveCampaign) and allow the tool to run on your list to determine the validity of email addresses.

That’s how you go through the process of configuring the new Email Validator tool! 

There are a couple important things to note; firstly, while no additional MailGun account is required, the tool does still utilize tool runs and runs for every email address that is validated. There’s no additional cost for validation, since tool runs are included in each plan with certain limitations. Depending on the size of your list, it’s important to take note of the amount of tool runs that are allotted for your chosen plan.

See the tool in action