Slack blog

Set Up The Slack Notifications You Actually Want To See

Slack took the workplace by storm not long ago, and now we all have the notification sound ingrained in our brains.

Wouldn’t it be helpful if you were able to get your automation notifications through Slack, too? Well, now you can. PlusThis has integrated with Slack! There is now a PlusThis app available directly through Slack, and you’re able to configure the messages you want to see when it comes to what your contacts are doing in a campaign.

The connection is simple, and extremely customizable – but let’s run through how you’d set the tool up and begin getting notifications within Slack with the details you want to see.

Step 1: Connect with Slack

To begin, we’ll need to add our Slack account to PlusThis. Simply add the integration by entering your credentials and allowing access. 

Step 2: Choose the Channel

The first part of configuration, is selecting which channel you’d like the notifications to be sent to. 

A key part to know about choosing the channel – all public channels are able to accept the notifications from PlusThis, but any private channel you’d like to share notifications to will have to have the PlusThis app a member of the channel before it can be chosen.

Step 3: Customize your message

In this section, we begin crafting the message that we want to see when it comes into Slack. For this example, we’ll set up a notification to be sent to a channel for the sales team to notify them of a new lead to jump on. 

Start by choosing a Title for the notification, such as “New Lead” or “Incoming Lead”, something along those lines. 

Then, we’re able to create the message with either merge fields from our CRM, or it can be a simple message stating that a new lead is in. It’s completely customizable.

The next section of customizing your message is determining what additional details you want included. The options are to include contact details and tool instances (the tool id and the name of the tool).

These are toggled off by default, but can be turned on and included in each notification. 

Step 4: Implementation

Once we save the tool, we can go into our campaign and place the URL directly into the webhook process to initiate the notification to be sent when a new lead comes in. 

Once it’s triggered, the notification will be sent directly to the channel, appearing a bit like this. 

The possibilities are endless when it comes to the types of notifications that you can set up through the Slack Connection. Whether it be notifications for new leads, or notifications for when a contact replies to a text message, it can all be done through the new PlusThis integration with Slack.

See The Tool In Action


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ev blog

Email Validator: Validate Your List With Just PlusThis

You asked, we delivered.

No more required MailGun account to validate email addresses with PlusThis. Our new solo Email Validator runs the validation through PlusThis in order to ensure that your list of email addresses is valid for the best possible deliverability.

Email validation has become not only more important, but’s become more difficult as well. Now,  you can use just one new PlusThis tool to validate your list and ensure that the information you have is correct, but also valid for the best deliverability to your list.

While setting the tool up is simple, there are a few steps so let’s run through the process of configuring the new Email Validator tool together.

Step 1: Select the email list to validate

To begin, select the email field you’d like to validate to ensure a different number of things regarding your contacts email addresses.

Step 2: Determine the tags for each result of validation

Select the appropriate tags you’d like to be applied for each type of result the validation run processes. This will include if there was no email found in the field, if the email is deliverable, if the email is undeliverable, if the email should not be sent to, and if the email is unknown.

Step 3: Determine the tags for email risk results

Select the tags you’d like to be applied based on the risk level of the email address for each contact, including high, medium, and low risk.

Step 4: Determine tags for advanced validation results

There are several other advanced options when it comes to validating email addresses. These options are all included to allow you to apply tags when a certain form of validation comes up. These range from the format of the email address being incorrect to validation being unable to be completed due to the domain.

Step 5: Choose an action to trigger after validation is complete

Lastly, determine what action you’d like to trigger after validation has been completed, this can be applying another tag, or triggering an API goal. You also have the option to do nothing to the contacts after validation is complete. 

Step 6: Receive the url to place in your CRM

After saving your tool, you will receive a specific URL to place directly inside your campaign through a webhook process. 

Step 7: Place Into CRM

In the campaign you have set up for email validation, you will place the tool inside of a HTTP Post (Keap) or a webhook (ActiveCampaign) and allow the tool to run on your list to determine the validity of email addresses.

That’s how you go through the process of configuring the new Email Validator tool! 

There are a couple important things to note; firstly, while no additional MailGun account is required, the tool does still utilize tool runs and runs for every email address that is validated. There’s no additional cost for validation, since tool runs are included in each plan with certain limitations. Depending on the size of your list, it’s important to take note of the amount of tool runs that are allotted for your chosen plan.

See the tool in action

throttler blog

Throttler: How to Throttle Your Automations

Automation is fast, sometimes too fast.

For example, we had people telling us our SMS responses were too quick, making the responses look less human. Other times, we’ve seen customers run into issues because they were sending information to another tool too quickly and with too many requests causing errors.

For situations like these, a Throttler Tool would be perfect.

Here’s how it works.

Step 1: Determine Who You’d Like to Throttle

Throttler gives you two options for throttling contacts. 1. You can choose a tag for generating the list to throttle. 2. You can pick a saved search.

In this example, I want to get a list of all my NPS promoters (those who would refer us to a customer) and get them added to my Google Review Campaign. I have a tag for this list so I’ll use that as my potion.

Step 2: Choose How Many Contacts You Want To Throttle In What Time Period

The next step has us batching the “big list” into smaller manageable groups so it doesn’t overload another tool or cause suspicious activity like in our Google example.

For my scenario, I’m going to have the Throttler batch them into groups of 100 and schedule a new batch to go out every fifteen minutes.

Step 3: Choose a Tag to be Applied

So every fifteen minutes my Throttler is going to apply a tag. This is how we can control how quickly contacts are going through an automation. Whether that’s sending an email, text or http post.

In this example, I’m applying a tag that starts their Google Review request.

Step 4: Launch It

Once you have your settings locked in, you can give your tool a name. The next screen will have a button that you can hit as soon as you are ready to start your Throttler.

And that’s everything you need to know to use the new Throttler tool.

If you prefer video demos, you can watch one for ActiveCampaign or Keap below.

How to Use Throttler For Keap

How to Use Throttler For ActiveCampaign