June 18, 2016

Things are chugging along smoothly here at PlusThis.

We’re just a WEEK away from the launch of the new platform and have some exciting updates to share with you.

First, we held a small preview event with a handful of partners, customers and Infusionsoft employees to get feedback and suggestions on the new features and updates coming to PlusThis next week.


Slack for iOS Upload

It was a great event and we came away with several excellent ideas and suggestions to implement for our launch.

In the preview, we gave a behind the scenes peek at what’s coming to PlusThis June 24th.

Here’s what we shared.

The new PlusThis is a major rewrite and many of the benefits for the end user may be hidden, ie (faster service, reliability, quicker implementation of new features, etc). We covered some of the hidden benefits in our previous blog here.

However, with the new PlusThis will come several “quality of life” improvements you’ll immediately benefit from. I’ll share some examples below.


One of my favorite new “quality of life” improvements is the search capabilities we’ve added to the app. Now you’ll be able to find the features you want to add more quickly as well as search through your configured features.



Billing will now be connected directly to PlusThis instead of through a CustomerHub account.

Change your plans, see how many features you’re using, view invoices or update a credit card all from inside the app.




Multiple Accounts

ICP’s and partners will love this one. Now you will be able to manage multiple companies/accounts and users from within your app.

It’s easy to switch from one client’s PlusThis account to another, invite users and more.




In addition to some improvements to the app in general, we’re preparing to launch two new features Timeframe Triggers and SMS Sequences.

Timeframe Triggers

Timeframe Triggers will allow you to tag people if they hit your http post during a certain timeframe.

I know that means nothing to you, so let me explain why or when you might use something like this.

Say you’re running a live webinar that goes from 1-2pm on Friday, July 3rd. On the webinar you want to give a bonus away, but only to people who buy in the next hour.

PlusThis will let you make a rule that says, anyone who buys your product between 2-3pm on Friday, July 3rd will get this tag. You can then use that tag to deliver the bonus. Everyone else goes through business as usual.

Screen Shot 2016-06-16 at 4.37.46 PM

This is where you’d use a Timeframe Trigger.

There’s a couple other ways you can use this feature that are pretty neat.

  • Assign leads to reps based on when people opt-in to your lead gen
  • Run special holiday promotions easily, without having to rewrite your campaigns or copy emails
  • Offer different follow-up, bonuses or offers based on when people purchase or opt-in

I’ll be recording some idea guides and videos to show this feature off in more detail soon.

SMS Sequences

The second feature we’re releasing with the new PlusThis is SMS Sequences.

This is a game changer.

By far, text-to-opt-in has become the most requested feature we are asked for.

SMS Sequences will allow you to text-to-opt-in…and more.

You will now have the ability to create a contact and tag someone when they text a keyword to your SMS number.

In addition, you can tag people differently based on what they text back to you.

For example, say you’re a gym and you have a text go out asking if they worked out this week?

If the response is “Yes” they are tagged and followed up with accordingly. If they say “No” they get a different tag and follow-up sequence.


Here’s what this sequence looks like inside the new PlusThis app.

Super simple to set up.


Likewise, I’ll be creating some idea guides and videos showing how this feature works in the next couple days.

Website Updates

This is another area we’re excited about.

At the beginning of the year we launched our new website. It was a nice step forward from our old site. A site that required our developers’ time to do any kind of updates or changes.

But the new site came with some challenges as well.

We chose a theme in hindsight that was poorly supported by its developers. It was slow. And it had bugs.

So about a month ago we hired an agency to manage the website for us.

And starting tonight, you’ll begin to see the impact it has.

The first round of changes will improve the site’s speed by over 200% according to our tests.

Some of our pages are getting overhauled including the blog, testimonials and parts of the home page.

As we go forward, we have several goals we’re pursuing to improve the site including…

  • More content around ALL of the features PlusThis offers
    • We currently have pages touching on maybe half of the features PlusThis offers
  • More case studies and idea guides to share how other marketers use PlusThis to convert more sales
    • These have been a popular resource for our customers and we plan on releasing more of these as we go
  • More updates
    • As we release more features more quickly, we’ll need to keep you informed on the added capabilities we’re releasing
    • We’ll be posting updates on the blog so you can always stay on top of what’s new in PlusThis

The first round of changes will happen tonight, June 17th at 7pm Pacific.

The site will be down during this time for no more than an hour. This does not affect your PlusThis app in any way. You can login and manage your features during this time. And all of your features will continue to run as normal.

What to Expect As We Migrate You to the New PlusThis

Lastly, here’s what you need to know about your PlusThis app as we move over to the new platform.

On June 24th between 7:00 PM and midnight Pacific Time, PlusThis will have limited availability as described below.

  • Feature Creation and Edits – You will be unable to create and edit features.
  • Easy Check-in Admin Area – You will be unable to use the Admin Area, but badge QR Code scanning will function.
  • PlusThis Login – You may not be able to log in.

However, your features will continue to run during this period without any disruption.

That’s it for now.

We’re excited to launch.

We’ll have more updates like these in the future.

Let us know your feedback or what has you excited in the comments below.

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