Proxy Mailer FAQ

Proxy Mailer’s Most Frequently Asked Questions

Update: While we’ve gotten some great feedback on the tool, unfortunately, it has been canceled indefinitely due to Keap rules that prevent us from successfully providing the tool.


We are thrilled by the response we saw for Proxy Mailer already!

We knew people would have questions, so we’ve compiled the most frequently asked questions and shared them here. We’ll also update these and share them on our Knowledge Base in the future.

The most frequently asked questions we get for Proxy Mailer

Does Proxy Mailer cost extra?

No, Proxy Mailer is a tool that’s included with any of our existing plans. Just make sure you have a plan that supports the number of “tool runs” you expect to use. For example, if you plan to use this tool to send 20,000 emails a month, you’ll want to be on a Standard plan (up to 50,000 tool runs) or higher. You can see the different pricing thresholds here.

Does this work for all Keap plans?

We highly recommend you use this tool only if you are on Keap Max Classic. Keap Max Classic has the ability for you to adjust your email engagement settings so they don’t get marked as “Unengaged Unmarketable” while using Proxy Mailer.

If you are on another version of Keap, after 4 months your contact’s primary email addresses will be marked as “Unengaged Unmarketable”, and you will lose the ability to communicate with those contacts permanently.

We show you how to adjust these settings with Keap Max Classic in the tool setup inside PlusThis.

Who would benefit most from this tool?

This tool is a scalpel, not a net. So the ideal user will be someone who has confirmed contacts that are bouncing or not getting your emails through Keap.

Sometimes this can happen if you’re in an industry like finance, that can have trouble getting through. Or if you have transactional emails that are getting blocked for being marketing.

Using your own private IP will allow you to send emails using your own private email deliverability reputation. That may help you in some situations but is not a guaranteed silver bullet.

The best practices for email deliverability will apply even more so if you are going to use Proxy Mailer. Since you are emailing on your own reputation, bad practices will sink your deliverability even faster than if you were doing the same bad habits but on a shared IP. 

Would I need another service to make this work?

PlusThis is serving as a proxy to create a virtual email to be used by your private IP. The easiest way to get a private IP to send emails through will be Mailgun. We highly recommend going this route. Mailgun has a Foundation 100k plan for $85/mo that can send up to 100,000 emails a month, AND provides a dedicated private IP address. The $35/mo plan uses Mailgun’s shared email servers and is not something we recommend as it is the same as Keap’s setup.

If you’re technical and understand how to set up your own private SMTP server, you can use this as an option as well. There are a few gotcha’s and caveats to using SMTP because it lacks the API and Webhooks that Mailgun is able to offer.

Since this is a more technical tool, most of the people using this tool will likely have IT and dev resources who are savvy enough to implement a service like this and understand the reasons behind why it could benefit them.

Hey, does Keap know you are doing this?

Yes, we’re actually in touch with Rich Sharpe, the PM over Email Deliverability, and his team making sure we iron out any compliance issues and monitoring how the tool is impacting users on both sides.

PlusThis wants to provide tools that help Keap users and this in no way is meant to compete with the shared ips Keap uses to send emails. Having an option to send from your own private IP will be another tool in Keap’s arsenal to help people who may be in a specific situation where it makes sense to use this. We’d rather they have this option available, than call it quits with Keap and find their deliverability still haunting them on the next CRM they try.

PlusThis has been getting great deliverability using Keap and will continue staying on a shared email server for the foreseeable future.

What kind of email capacity and speed can I expect?

PlusThis has a unique system of queues and lightning fast response times. What this means is that we can receive hundreds of thousands of requests and respond immediately.

When we receive a Proxy Mailer email, we actually send the data to a queue to be processed. When the email comes up in the queue, we perform a couple API requests to load contact information, repackage the email for transport, and send it off. This entire process can take anywhere from a couple of seconds to a couple of minutes depending on multiple factors: the current queue size, your PlusThis account status, throttling issues, and server/api response times. 

How do unsubscribes work?

Following our setup guide will help you greatly here.

By default, your campaign emails will likely have an “Unsubscribe” link or button that takes the contact to Keap’s opt-out form, and the contact’s email address is opted out.

We do not modify any of the email content, so unsubscribe links are fully preserved and the contact will still be able to opt-out. However, when you are using the Proxy Mailer tool, the contact’s Virtual Email Address is where Keap is sending the email to, and it is the Virtual Email Address that is opting out, not the primary email address.

To solve this issue, as part of the tool setup, we show you how to create an automated task inside Keap to notify the Proxy Mailer tool whenever a contact’s Virtual Email Address opts out and unsubscribes. When we receive the notification, we will opt-out the primary address as well.

Will my links and other Keap automation tools work if I use Proxy Mailer?

Yes, we pass the headings and data from Keap so all your links and automation work as expected. No additional work required.

Who can I talk to about email deliverability if I suspect we’re having problems there and what I should do as next steps?

We personally consult with Evan and Adrian over at Email Smart when it comes to any email deliverability situations.

If you’re running email marketing but haven’t worked with a professional on your deliverability plan, I highly recommend their team. They can also recommend the right tools for monitoring, maintaining and improving your email deliverability.

How Do I Get Started?

Here’s what to expect as you get started with PlusThis.

First, you’ll sign up for a free 30-day trial so you can access the tools.

Second, you’ll pick a time for your free implementation call. Here we’ll hop on a call and help get your tools set up with you in your own app and with Keap.

Third, after we’ve got you setup, we’ll be a partner you can leverage as you grow your business. We’ll keep adding tools to our kit and helping you implement the features you need to scale. If you need us, we’re just a chat, call, or ticket away.

Slack blog

Set Up The Slack Notifications You Actually Want To See

Slack took the workplace by storm not long ago, and now we all have the notification sound ingrained in our brains.

Wouldn’t it be helpful if you were able to get your automation notifications through Slack, too? Well, now you can. PlusThis has integrated with Slack! There is now a PlusThis app available directly through Slack, and you’re able to configure the messages you want to see when it comes to what your contacts are doing in a campaign.

The connection is simple, and extremely customizable – but let’s run through how you’d set the tool up and begin getting notifications within Slack with the details you want to see.

Step 1: Connect with Slack

To begin, we’ll need to add our Slack account to PlusThis. Simply add the integration by entering your credentials and allowing access. 

Step 2: Choose the Channel

The first part of configuration, is selecting which channel you’d like the notifications to be sent to. 

A key part to know about choosing the channel – all public channels are able to accept the notifications from PlusThis, but any private channel you’d like to share notifications to will have to have the PlusThis app a member of the channel before it can be chosen.

Step 3: Customize your message

In this section, we begin crafting the message that we want to see when it comes into Slack. For this example, we’ll set up a notification to be sent to a channel for the sales team to notify them of a new lead to jump on. 

Start by choosing a Title for the notification, such as “New Lead” or “Incoming Lead”, something along those lines. 

Then, we’re able to create the message with either merge fields from our CRM, or it can be a simple message stating that a new lead is in. It’s completely customizable.

The next section of customizing your message is determining what additional details you want included. The options are to include contact details and tool instances (the tool id and the name of the tool).

These are toggled off by default, but can be turned on and included in each notification. 

Step 4: Implementation

Once we save the tool, we can go into our campaign and place the URL directly into the webhook process to initiate the notification to be sent when a new lead comes in. 

Once it’s triggered, the notification will be sent directly to the channel, appearing a bit like this. 

The possibilities are endless when it comes to the types of notifications that you can set up through the Slack Connection. Whether it be notifications for new leads, or notifications for when a contact replies to a text message, it can all be done through the new PlusThis integration with Slack.

See The Tool In Action

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cs blog

Boost deliverability, engage with the ones that matter, automate your list maintenance with a couple tools

List maintenance doesn’t have to be as dreadful as it sounds… It can actually bring you a lot more than just an organized list – it can increase your deliverability, boost your open rates, improve face with your clients, and remove the bots, or unwanted contacts cluttering your list.

With PlusThis, the combination of a few tools can take your list maintenance a stress of the past, and generate positive outcomes in more ways than one.

When you think of cleaning your list, you may just focus on the removal of those unwanted bots, or old, unengaged contacts that are no longer worth your efforts. But how do you determine those contacts from the deliverable, marketable ones?

You’ll likely want to start by figuring out if the information you have for each contact is accurate, and actually deliverable. But then, you’d want to determine who of these deliverable contacts is actually engaging with you and opening your emails – and give them a chance to specify their preferences when it comes to what content they receive from you. 

From there, you’d have a clear determination of what contacts are worth having; the contacts that want to be on your list, as much as you want them there. 

Let’s go through the tools you’ll need and what each one will accomplish. 

The Tools You'll Need

Email Validator
Email Engagement Triggers
Email Subscription Manager
Contact Nuker

Make sure the email addresses you have are valid and deliverable

Step 1:

It only makes sense to begin the process by ensuring that the information you have for your contacts is actually right. A simple typo could be keeping your emails from being delivered, which is ultimately hurting your deliverability, your engagement rates, and more.

Now, Email Validator can find a lot more than just a typo – it has almost twenty different validation results that can be found. It’s up to you how many things you want to track or determine from the email addresses. 

Let’s pretend that you want to track each result for this – we’ll start the tool configuration by determining the email field we want to validate.

Step 2:

Then – we get into the different tags that will be applied based on the validation result. 

Step 3:

The next set of tags is based on the level of risk associated with the email address. 

Step 4:

The last of the validation results are advanced, and optional, but include the portion for typos found in the email address – then allows you to choose where to save the recommended correct one.

Step 5:

The last step is determining if you’d like a tag to be applied once the validation has been run. For this, we’ll apply a tag stating that validation was run and the date it was run.

Step 6:

Once we’ve established all the appropriate tags we’d like to be applied, we’ll save the tool and receive our tool URL for implementation.

When we have this url, we can go directly into a campaign that’s set up to run validation on either our entire list, or a certain portion of our list.

We’ll go into the sequence dedicated to running Email Validator, and choose the HTTP Post (Keap) process to paste the url into.

Segment your list based on who's engaging with your emails

Now that you’ve figured out what email addresses are valid and actually deliverable, it makes sense to run a check on if those contacts are engaging with the content that you share.

Email Engagement Triggers was designed to run on a schedule, or manually to determine different segments based on email engagement. 

There’s 4 different segments that the tool separates your list into; Engaged within 30 days, Engaged within last 31-60 days, Engaged within last 61-90 days, and Engaged over 90 days ago. 

By segmenting your list, you’re not only able to determine who’s engaging with you, but you can actually figure out who is NOT engaging with you.

Step 1:

Similar to Email Validator, we’ll begin configuration by choosing the email field we want to run the engagement trigger on.

Step 2:

Now we’ll select the tags to be applied to the applicable segment.

Step 3:

There are a few additional steps that are optional, including advanced tags to be applied and the ability to schedule the tool to run on a regular basis rather than manually adding the tool URL to a campaign.

You can choose the specific contacts to schedule the tool to run on, such as the contacts that received the deliverable validation result tag.

If you choose to schedule the tool, it is not necessary to implement the tool into a campaign to be triggered to run – since it will be running on a weekly/monthly basis on either the entire database or contacts with a specific tag. 

Step 4:

If we’ve chosen not to schedule the tool, we will want to grab the tool URL that is created after we save the tool.

Once we have this copied, we’ll want to paste this into an HTTP Post (Keap) in our segmentation campaign. 

Let your contacts manage what emails they receive from you

Now that we have our list validated, and segmented based on engagement, we have a better idea of who is worth connecting with. But we have one more thing to consider – what if these less engaged contacts were more inclined to engage if they were able to manage their preferences and receive only the emails they want to receive from you?

That’s where Email Subscription Manager comes in. This widget-creating tool allows your contacts to determine what segments of your emails they want to see in their inbox. This leaves them more inclined to open the email, click the links and will cause your engagement rates to increase tremendously. 

Step 1:

Email Subscription Manager is a quick, simple way to create a widget that can be placed on any landing page that allows your contacts to determine which segments of emails they’d like to receive from you. Begin by choosing the different tags associated with each segment of emails. 

Step 2:

Once we have the segments chosen, our preview will appear where we can see what the widget will look like. 

This is what we’ll use to edit the wording, change the colors, personalize the widget a bit. 

Step 3:

Once we’re content with the look of the widget, we’ll save our tool and receive the different implementation codes that can be used. 

Depending on the landing page we have set up to direct our list to, we’ll grab the applicable code. 

We’ll show Clickfunnels as an example. Once we’re in our landing page, we’ll grab a video embed code element to add our custom code.

Step 4:

Once we have our widget placed on the landing page, we can start directing our less engaged, but deliverable contacts to manage their email preferences.

From their choices, the appropriate tags will be applied to their record and can be used when sending each segment of emails. 

Get rid of those unwanted, cluttering contacts

When we’ve reached this step, it’s time to look at the contacts that are cluttering your list. Whether it be undeliverable email addresses, old, unengaged contacts, or bots – it’s time to get rid of them. 

With Contact Nuker, this places automation on the process of removing contacts in bulk from your list. It’s important to be conscious of the fact that the tool does permanently delete contacts, and this cannot be undone. However, when you are confident in the contacts to be removed, this tool can save you a lot of time.

Step 1:

Configuration of this tool is simple. It simply asks that you confirm your understanding of the severity, and permanency of using Contact Nuker. 

Once the boxes are checked, save the tool and receive the Tool URL we’ll place inside of our campaign.

Step 2:

Inside of our campaign, we have a sequence dedicated to running Contact Nuker on the certain contacts we’ll push through. 

In the sequence, there’s an HTTP Post (Keap) process where the Tool URL from PlusThis will be pasted. 

The combination of these four tools is powerful, and creates a lot more than just a clean list. 

Along with organization, the use of these tools will cause your emails to actually be delivered to the people that want to be engaging with you. 

Email Validator will bring you a list full of valid, deliverable contacts, and a clear understanding of where your list stands regarding accurate information. 

Email Engagement Triggers allows you to segment your list based on engagement, and establish who hasn’t been engaging with you as of late.

Email Subscription Manager gives you the opportunity to reach out to those contacts that have been less engaged, and allow them to choose what emails they’d prefer to receive from you. If people are receiving the information they are looking for, they’re are far more inclined to open and engage with your emails – leaving you with increased engagement rates.

Lastly, Contact Nuker enables the automation of bulk removal of those contacts that didn’t make the cut in your list. These contacts may be bots, undeliverable addresses and or old, unresponsive contacts that are cluttering your list from being as optimal as it could be.

By plugging these tools together, maintaining your list doesn’t have to be stressful. It can be an opportunity to check in with your contacts, ensure that you are addressing them in the best manner, too. 

PlusThis Office Hours

Every second and last Thursday of the month, PlusThis hosts a LIVE Office Hours segment where we go through a different tools, use cases and campaigns. 

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