Text messaging has quickly become the preferred method of communication for most people between family and friends. But, did you know that more than 8 out of 10 (85%) of consumers want to be able to send texts to and receive texts from businesses? 

Text messaging is quickly becoming a strategy that is being implemented by many businesses to communicate with customers, leads, prospects…and even employees. Steven Marsh, the founder of Elizabethan Catering, used text messaging to his advantage (and he used it so well), that he went on to sell 400 orders and made $20,000 in revenue. 

(Gasp!)

Keep reading to see what he did.

The Backstory

Like most catering companies, Elizabethan Catering relies largely on events to drive their revenue. Fast forward to 2020 and COVID, where in-person events were getting canceled left and right. 

Steven had to pivot…and he had to pivot quickly if he wanted his business to stay afloat. So, he determined that he would add a meal pick up service option.

His vision of a contact-free pick-up option for his food services needed to be easy and quick for his customers if he wanted to be able to provide them the service they wanted and expected. 

He was searching for a way to alert his team when a customer arrived, and get their food out to their vehicles in a timely manner.

Here’s what he did

Steven used PlusThis to configure an SMS notification to go out when someone clicked a button from their order email saying “I am outside now.

This sent Steven’s team a notification alerting them of the contact that was ready, their meal, and other helpful information.

Using PlusThis SMS Notifications, Steven was able to create an amazing experience for his customers by giving them a user-friendly way to alert Elizabethan Catering services when they were outside and ready to pick up their meal with contactless delivery.

The result was a slick process with instant messaging that helped Elizabethan Catering create a compelling new business offering despite an economy crippling crisis.

Do you use text messaging in your business? Let us know in the comments below!