CaseStudiesCovers - GeniRamos

How This Entrepreneur Increased Her Masterclass Attendance and Sales

If you’ve ever run a webinar, online event, or had a call with someone who lives in a different timezone, you may have run into issues with someone showing up earlier or later than was originally planned. 

This can not only cause frustration between your prospects or customers, but can cause you to lose out on sales – especially if you’re running a webinar.

This is exactly what was happening with Geni Ramos. Geni runs a marketing agency for Spanish speakers, but her audience is international. She was seeking a way to help make it easier for people to add the start times to their calendars, see reminders when the webinar was starting, and create urgency for her offers when the webinar finished. 

Keep reading to see how she managed to create a fix to her issues.

The Backstory

Geni was running into a problem during every single webinar she hosted. She had a lot of international webinar registrants, and a LOT of them were missing the webinars. She chalked it up to the various time differences, and knew she needed to do something about it. She decided she would like a way to allow people to add the webinar to their calendar in their timezone.

In addition, she would often give an offer at the end of her webinar that was available for 5 days, and whenever she pitched that offer on her webinars, people were missing the deadline or feeling no sense of urgency to start. She needed way to show people their offer was expiring from a glance.

Here’s what she did

First, she used the PlusThis Zoom Webinar Connection tool to streamline her webinar process by connecting Zoom directly with Infusionsoft, her marketing CRM. This allowed her to register guests, send reminders, and apply tags on attendees.

She then used the PlusThis Add to Calendar tool, which ended up being the solution for her timezone issues. This tool allowed her to easily add a link to a calendar image so her guests could click on a link that then added the webinar info to their calendar in their time zone. Total game changer!

Lastly she used the PlusThis Countdown Timer tool to add urgency to her campaigns and make it easy for my users to understand the offer from a glance. Those who were previously not aware of the offer or forgetting when it expired were reminded by seeing it visually in her follow up emails. 

Implementing these three tools helped Geni boost webinar attendance, add urgency to her campaigns, increase sales, and more. 

PlusThis took her standard campaign and elevated it to a campaign that consistently generates leads and sales, while saving her dozens of hours managing all the moving pieces. It was not only helpful for Geni, but it made it way easier for her webinar attendees to have the additional clarity they were seeking.

Do  you use any of these 3 tools? Let us know in the comments below!


How One Business Saved 100s of Hours Setting Up Webinars

Many businesses (especially now), are running webinars on a regular basis, since holding in person events is a bit challenging. 

But, as many entrepreneurs know, virtual events aren’t necessarily easy to facilitate. Not only do you have to manage registrants, but done right, you should identify which segments of people need to be followed up with. 

Jewish Workshops was running several webinars on a regular basis. Each time they ran a webinar they would need to export and import registrants, apply tags based on attendance, and trigger follow-up in their CRM. 

This was adding up to hundreds of hours in manual work and the result was a less than desired experience for their customers. Read on to see how they managed to solve this problem.

The Backstory

Jewish Workshops spent HOURS working on the webinars they ran.  In order to tag attendees, they had to export contacts, check them with GoToWebinar, import new contacts, apply tags, and check for duplicates. There was lots of room for human error, and this process took valuable time away from doing other things.

They also wanted to make sure that people would get the appropriate reminders and follow-up as soon as they registered for the webinars. Staying on top of this after a registrant signed up was a monumental task, and a huge interruption to their schedules.

They were using the standard GoToWebinar sign up pages which were clean and simple, but didn’t give them much flexibility or customization for improving the look and feel of the page to increase conversions and match their branding and messaging.

Here’s what they did

By using the PlusThis GoToWebinar Connection tool, they were able to set up tags to be applied to those who attended and those who did not attend, allowing them to follow up accordingly. They could send text reminders and emails from their CRM, so they could customize things a bit more.

Since they were no longer strapped to doing everything through GoToWebinar, they could also create custom landing pages for their webinars.

Now they were finally able to store relevant webinar information (join and exit times, etc.), that was useful for them. These things were HUGE timesavers, since they were previously doing everything manually. 

In addition to saving the Jewish Workshops team hundreds of hours, they saw an increase in sign ups for webinars and created an overall better client experience. 


How This Business Sold 400 Orders and Made $20,000 in Revenue From SMS

Text messaging has quickly become the preferred method of communication for most people between family and friends. But, did you know that more than 8 out of 10 (85%) of consumers want to be able to send texts to and receive texts from businesses? 

Text messaging is quickly becoming a strategy that is being implemented by many businesses to communicate with customers, leads, prospects…and even employees. Steven Marsh, the founder of Elizabethan Catering, used text messaging to his advantage (and he used it so well), that he went on to sell 400 orders and made $20,000 in revenue. 


Keep reading to see what he did.

The Backstory

Like most catering companies, Elizabethan Catering relies largely on events to drive their revenue. Fast forward to 2020 and COVID, where in-person events were getting canceled left and right. 

Steven had to pivot…and he had to pivot quickly if he wanted his business to stay afloat. So, he determined that he would add a meal pick up service option.

His vision of a contact-free pick-up option for his food services needed to be easy and quick for his customers if he wanted to be able to provide them the service they wanted and expected. 

He was searching for a way to alert his team when a customer arrived, and get their food out to their vehicles in a timely manner.

Here’s what he did

Steven used PlusThis to configure an SMS notification to go out when someone clicked a button from their order email saying “I am outside now.

This sent Steven’s team a notification alerting them of the contact that was ready, their meal, and other helpful information.

Using PlusThis SMS Notifications, Steven was able to create an amazing experience for his customers by giving them a user-friendly way to alert Elizabethan Catering services when they were outside and ready to pick up their meal with contactless delivery.

The result was a slick process with instant messaging that helped Elizabethan Catering create a compelling new business offering despite an economy crippling crisis.

Do you use text messaging in your business? Let us know in the comments below!