oneclickblog

Increase Sales By Implementing A One-Click UpSell

Increasing sales sounds enticing, but for me – it’s the one-click that has my attention.

Increasing sales by putting a one click upsell button on a page before they finish their purchase? Say no more.

That’s the beauty of PlusThis’ One Click UpSell tool.

Let’s run through how you might set up this tool to upsell a basic subscription to a premium.

Step 1: Add An Upsell Item

There are 3 types of upsell items that PlusThis supports – add product, add subscription, and modify subscription.

For this scenario, we’ll select modify subscription.

Then choose the subscription you want to focus the upsell on, and what you’d prefer to offer instead.

Step 2: Determine Additional Options

If we only want to offer the subscription upsell for a certain amount of time, we’ll enter the duration in minutes then determine whether the upsell is a part of an existing order, or we’d like to pass affiliate commissions through the upsell button.

This next portion is optional, but there are sections to configure that can redirect and tag the customer after they successfully upgrade their purchase, as well as if they do not.

Step 3: Add The Button

Once the tool is saved, we receive to different ways to display the upsell button. On our website, or through a CRM hosted Thank You page.

For this, we want to add the button to our website before people complete their purchase.

We can customize the button, or use a PlusThis established button then grab the embed code and place it on the check out page on our website.

Now, before people complete their purchase, there is a button that only requires one-click to upgrade the purchase and gain more than they had expected.

That’s all that’s needed for a one-click upsell button. Pretty easy, right?

webinarblog

How To Automate Your Webinar Process

Hosting a webinar is a fantastic way to bring in new leads, existing customers and even competitors. However, with the awesome outcomes often comes a lot of work registering guests, sending reminders, and following up with attendees.

So what if I told you that you could save an ample amount of time doing all these tasks, AND increase your level of communication during your webinar.

PlusThis has not one, not two but three major video conferencing integrations that automate the webinar process with only a few configurations and an organized campaign.

Zoom

There are three Zoom tools to use for both meetings and webinars.

Webinar Connection connects Zoom Webinar with the CRM platform to automate the process of hosting a webinar.

GoToWebinar

With GoToWebinar Connection, you can immediately link your GTW account and CRM for all relative tasks.

WebinarJam

One tool is all you need to connect WebinarJam and your CRM – WebinarJam Connection.

These integrations are all similar in their configurations, and are capable of the same strategies within your campaigns.

Here’s how integrating the two platforms automates your webinar process.

1. Create a webinar registration form

Using whatever platform you’d like, create a registration form on a webpage that allows guests to register for the webinar and provide the information necessary to follow-up with them.

2. Register guests in your Webinar & CRM platform simultaneously

With the integration tool in action, PlusThis will connect the form with both the webinar platform and your marketing automation platform to register guests in both databases.

3. Send reminder emails

Use the information that’s sent to your MAP to send reminder emails with the webinar join links that are provided by the PlusThis tool.

4. Run your Webinar

Without worrying about if guests received their reminders for the webinar, prepare for a packed event and watch it go off without a problem.

5. Tag contacts based on who attended and who missed the Webinar

Without lifting another finger, automatically tag all registered guests based on who attended and who missed the event. Then, you can customize the follow-up based on their tags.

Sweet, right? It’s easy, too. Configure the tools with the appropriate tags you’d like applied and the applicable webinar links and the tool is ready to go.

See The Automation In Action:

OpenrateCover

How To Skyrocket Your Email Open Rate

Staying in touch with your contacts is easy, but segmenting contacts based on their engagement and customizing the content they receive seems a bit more tedious.

That couldn’t be further from the truth. With automation, dispersing contacts based on when they last opened an email gives you the chance to alter the messages that each segment receives.

By aligning the message more closely to the appropriate level of engagement, the intended audience is likely to open the relatable content – immediately increasing your open rate per email.

By using just one PlusThis tool – Email Engagement Triggers – you can implement this email strategy quickly, and easily.

Tool Update:

Quick side note – we made some recent changes to this tool to clear up the tagging fields wording and clarify how the contacts are actually segmented.

In addition to the Never Engaged tags, there are 4 specific segments of email engagement tags:

  • Last Engaged Within 30 Days
  • Last Engaged 31-60 Days Ago
  • Last Engaged 61-90 Days Ago
  • Last Engaged Over 90 Days Ago

Let’s go through the steps of setting the tool up and how to use the information it provides to increase email open rates.

How It’s Done

Step 1: Add Tags

These will be the tags that are applied to contacts when they open or click a link within an email that you send out.

After our tags have been selected for each segment, we’ll assess if advanced settings need to be placed as well, such as tags based on their email status or storing the exact number of days since last engagement. For this demonstration, I’ll just need the basic tagging.

Step 2: Schedule Bulk Update Options

If I would like to receive bulk updates regarding the status of tagged contacts or the entire database – I will toggle on Bulk Update Options and schedule how often and when I’d like the tool to run to ensure the segments stay current.

Step 3: Save Tool Configuration

After saving the tool, I receive a Tool URL. However, since the tool has been scheduled to run, it’s not necessary to input the URL into an HTTP post within the specific email engagement campaign.

Step 4: Reach Out Based On Engagement

Once the tools gathers the information and segments my current lists email engagement, I’ll have a basis to create content based on what each segment is most likely to engage with.

Here’s what a campaign that follows the segmentation of the list may look like

Now there’s the opportunity to email those who are less engaged – less often, and those who are more engaged – more often.

As I reach out to those who are more likely to engage, I will likely see a rapid increase in the open rates and deliverability.

By analyzing the content that performs well with one segment, I can use that information to curate future emails for other segments to increase their engagement, too.

See The Tool In Action

Infusionsoft/Keap