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Boost deliverability, engage with the ones that matter, automate your list maintenance with a couple tools

List maintenance doesn’t have to be as dreadful as it sounds… It can actually bring you a lot more than just an organized list – it can increase your deliverability, boost your open rates, improve face with your clients, and remove the bots, or unwanted contacts cluttering your list.

With PlusThis, the combination of a few tools can take your list maintenance a stress of the past, and generate positive outcomes in more ways than one.

When you think of cleaning your list, you may just focus on the removal of those unwanted bots, or old, unengaged contacts that are no longer worth your efforts. But how do you determine those contacts from the deliverable, marketable ones?

You’ll likely want to start by figuring out if the information you have for each contact is accurate, and actually deliverable. But then, you’d want to determine who of these deliverable contacts is actually engaging with you and opening your emails – and give them a chance to specify their preferences when it comes to what content they receive from you. 

From there, you’d have a clear determination of what contacts are worth having; the contacts that want to be on your list, as much as you want them there. 

Let’s go through the tools you’ll need and what each one will accomplish. 

The Tools You'll Need

Email Validator
Email Engagement Triggers
Email Subscription Manager
Contact Nuker

Make sure the email addresses you have are valid and deliverable

Step 1:

It only makes sense to begin the process by ensuring that the information you have for your contacts is actually right. A simple typo could be keeping your emails from being delivered, which is ultimately hurting your deliverability, your engagement rates, and more.

Now, Email Validator can find a lot more than just a typo – it has almost twenty different validation results that can be found. It’s up to you how many things you want to track or determine from the email addresses. 

Let’s pretend that you want to track each result for this – we’ll start the tool configuration by determining the email field we want to validate.

Step 2:

Then – we get into the different tags that will be applied based on the validation result. 

Step 3:

The next set of tags is based on the level of risk associated with the email address. 

Step 4:

The last of the validation results are advanced, and optional, but include the portion for typos found in the email address – then allows you to choose where to save the recommended correct one.

Step 5:

The last step is determining if you’d like a tag to be applied once the validation has been run. For this, we’ll apply a tag stating that validation was run and the date it was run.

Step 6:

Once we’ve established all the appropriate tags we’d like to be applied, we’ll save the tool and receive our tool URL for implementation.

When we have this url, we can go directly into a campaign that’s set up to run validation on either our entire list, or a certain portion of our list.

We’ll go into the sequence dedicated to running Email Validator, and choose the HTTP Post (Keap) process to paste the url into.

Segment your list based on who's engaging with your emails

Now that you’ve figured out what email addresses are valid and actually deliverable, it makes sense to run a check on if those contacts are engaging with the content that you share.

Email Engagement Triggers was designed to run on a schedule, or manually to determine different segments based on email engagement. 

There’s 4 different segments that the tool separates your list into; Engaged within 30 days, Engaged within last 31-60 days, Engaged within last 61-90 days, and Engaged over 90 days ago. 

By segmenting your list, you’re not only able to determine who’s engaging with you, but you can actually figure out who is NOT engaging with you.

Step 1:

Similar to Email Validator, we’ll begin configuration by choosing the email field we want to run the engagement trigger on.

Step 2:

Now we’ll select the tags to be applied to the applicable segment.

Step 3:

There are a few additional steps that are optional, including advanced tags to be applied and the ability to schedule the tool to run on a regular basis rather than manually adding the tool URL to a campaign.

You can choose the specific contacts to schedule the tool to run on, such as the contacts that received the deliverable validation result tag.

If you choose to schedule the tool, it is not necessary to implement the tool into a campaign to be triggered to run – since it will be running on a weekly/monthly basis on either the entire database or contacts with a specific tag. 

Step 4:

If we’ve chosen not to schedule the tool, we will want to grab the tool URL that is created after we save the tool.

Once we have this copied, we’ll want to paste this into an HTTP Post (Keap) in our segmentation campaign. 

Let your contacts manage what emails they receive from you

Now that we have our list validated, and segmented based on engagement, we have a better idea of who is worth connecting with. But we have one more thing to consider – what if these less engaged contacts were more inclined to engage if they were able to manage their preferences and receive only the emails they want to receive from you?

That’s where Email Subscription Manager comes in. This widget-creating tool allows your contacts to determine what segments of your emails they want to see in their inbox. This leaves them more inclined to open the email, click the links and will cause your engagement rates to increase tremendously. 

Step 1:

Email Subscription Manager is a quick, simple way to create a widget that can be placed on any landing page that allows your contacts to determine which segments of emails they’d like to receive from you. Begin by choosing the different tags associated with each segment of emails. 

Step 2:

Once we have the segments chosen, our preview will appear where we can see what the widget will look like. 

This is what we’ll use to edit the wording, change the colors, personalize the widget a bit. 

Step 3:

Once we’re content with the look of the widget, we’ll save our tool and receive the different implementation codes that can be used. 

Depending on the landing page we have set up to direct our list to, we’ll grab the applicable code. 

We’ll show Clickfunnels as an example. Once we’re in our landing page, we’ll grab a video embed code element to add our custom code.

Step 4:

Once we have our widget placed on the landing page, we can start directing our less engaged, but deliverable contacts to manage their email preferences.

From their choices, the appropriate tags will be applied to their record and can be used when sending each segment of emails. 

Get rid of those unwanted, cluttering contacts

When we’ve reached this step, it’s time to look at the contacts that are cluttering your list. Whether it be undeliverable email addresses, old, unengaged contacts, or bots – it’s time to get rid of them. 

With Contact Nuker, this places automation on the process of removing contacts in bulk from your list. It’s important to be conscious of the fact that the tool does permanently delete contacts, and this cannot be undone. However, when you are confident in the contacts to be removed, this tool can save you a lot of time.

Step 1:

Configuration of this tool is simple. It simply asks that you confirm your understanding of the severity, and permanency of using Contact Nuker. 

Once the boxes are checked, save the tool and receive the Tool URL we’ll place inside of our campaign.

Step 2:

Inside of our campaign, we have a sequence dedicated to running Contact Nuker on the certain contacts we’ll push through. 

In the sequence, there’s an HTTP Post (Keap) process where the Tool URL from PlusThis will be pasted. 

The combination of these four tools is powerful, and creates a lot more than just a clean list. 

Along with organization, the use of these tools will cause your emails to actually be delivered to the people that want to be engaging with you. 

Email Validator will bring you a list full of valid, deliverable contacts, and a clear understanding of where your list stands regarding accurate information. 

Email Engagement Triggers allows you to segment your list based on engagement, and establish who hasn’t been engaging with you as of late.

Email Subscription Manager gives you the opportunity to reach out to those contacts that have been less engaged, and allow them to choose what emails they’d prefer to receive from you. If people are receiving the information they are looking for, they’re are far more inclined to open and engage with your emails – leaving you with increased engagement rates.

Lastly, Contact Nuker enables the automation of bulk removal of those contacts that didn’t make the cut in your list. These contacts may be bots, undeliverable addresses and or old, unresponsive contacts that are cluttering your list from being as optimal as it could be.

By plugging these tools together, maintaining your list doesn’t have to be stressful. It can be an opportunity to check in with your contacts, ensure that you are addressing them in the best manner, too. 

PlusThis Office Hours

Every second and last Thursday of the month, PlusThis hosts a LIVE Office Hours segment where we go through a different tools, use cases and campaigns. 

Join us! Add the event to your calendar:
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How To Create One Click Registration For Your Webinars & Track Who’s Clicking

When hosting – or even attending – a webinar, automation can go a long way.

For automation to work at its best, it’s important the major platforms work together to achieve optimal goals.

With PlusThis, we know the technicalities that go with hosting a webinar so we created several different tools to help aid the process. Zoom Webinar Connection does just that – we even used it for our most recent webinar.

This integration between PlusThis and Zoom allows you to enable two ways for invited guests to register for the webinar event – through providing their information or by just one click.

Let’s run through an example of how you’d configure this connection, and simplify the registration process for your guests – while still keeping track of who’s registering.

Step 1: Search Zoom Webinar Connection in the Toolkit

First, you’ll begin by selecting Zoom Webinar Connection to configure within your PlusThis account.

Step 2: Select the appropriate user & webinar

Begin configuration by selecting the user the webinar is registered under, then the correct webinar meeting.

Step 3: Edit registration options

After that information is configured, continue past the default field mapping that is already done and edit the registration options for the connection.

For this, when a contact registers we’ll want to apply a tag that confirms that they have registered – but still need to attend the webinar.

Next, we want to decipher where the webinar join link is to be stored for easy distribution of the contact specific join links – such as merged fields within emails.

Step 4: Determine the tags for attendance

Determine the appropriate tags that are to be applied to registrants based on whether they attended the webinar, it’s important to configure this portion if the duration of the campaign is dependent on these attendance tags.

Step 5: Place it in your campaign

After the tool has been given a name and saved to the toolkit, we receive a tool URL to paste into an HTTP Post within our campaign.

This is where the one click registration comes into play. For an example, I’ll show you how we set up our most recent Webinar Campaign to include one click registration, and automatically tag people based on when they click a specific link within our invite email.

Using Keap’s Email Link Clicked tool, we’re able to apply the registered tag to the correct contact without requiring them to input their details again. They are then automatically pushed through the Zoom registration and receive their confirmation just as they would normally.

Pretty neat, right? We think so! If this sparks your interest in PlusThis and you want to see what other awesome optimizations we have – start your 30 day FREE trial today!

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Top 5 Tools For New PlusThis Users

While there are 60+ tools that have been created for our users, it can be a bit overwhelming to figure out what tools work best for you.

Not sure where to start? Here are our Top 5 tools for new users to get them started.

1. Zoom Webinar Connection

The holy grail of webinars, Zoom. PlusThis integrates directly with Zoom for webinars, meetings and more but our Zoom Webinar Connection tool is a great starter tool to begin the transition to automated webinars.

The tool can register guests, send reminders, segment attendees and non-attendees and allow for customizable follow-up depending on their attendance.

With Zoom Webinar Connection, you can use your preferred landing page tools rather than the typical, boring Zoom registration pages.

Once you set up this simple configuration, you’re free to focus on your webinar content rather than worrying about the intricate details – as PlusThis has it covered.

Read more about Zoom Webinar Connection.

2. Add To Calendar

Creating calendar links has never been so easy. With Add To Calendar, you can create custom calendar links for events, appointments, webinars, or any other event.

The tool generates links for iCal, Google, and Outlook – that way the applicable link is available for all your users preferences.

Make it easy for your customers to organize their schedule with a simple link and increase the likelihood of them attending your event.

See more about Add To Calendar here.

3. Countdown Timer

Add urgency – in a way that drives your leads or customers to take action on your offer.

With Countdown Timers, you can simply add a customizable countdown contingent upon your customers timezone, your deadline offer, or even evergreen offers.

A simple, accurate countdown that indicates the amount of time that your leads/customers have to take advantage of your offer.

You’d be surprised what a little bit of urgency can lead to…

See where to start your countdown here.

4. Send SMS Messages

Texting has taken over communication – so follow suit with automated SMS messages to your leads, customers, clients and more.

With SMS Messages, you can create simple texts for reminders, notifications, and follow-ups.

Say you have a webinar coming up, and in addition to the Add To Calendar feature, you can send a quick text message to remind registrants of the event – and you can even include a direct link to the webinar.

Watch your attendance skyrocket as a result of staying on top of webinar reminders.

Read more about Send SMS Messages.

5. Smart Links

Have you ever wanted to provide a link that is specific to the customer based on certain criteria?

Well, with Smart Links – that’s not only possible, but it’s easy! With this tool, you can create links or forms that go different pages based on the contact’s tags, field value, email status, date visited, and/or tag scarcity.

These links come in handy for evergreen timed offers, custom thank you pages, and other situations where a customer may need to be eligible to view the page.

Let’s say you have an evergreen expiring offer for new marketing email opt-ins. You offer a 15% discount for your service if they sign up within 3 days after opting-in for emails.

With Smart Links, you can configure a link that is triggered when they opt-in and expires exactly 3 days later. So – if they went to claim the offer after the 3 days have passed, they would be automatically be redirected to an expired page rather than the offer page. You don’t have to worry about a thing – PlusThis takes care of it.

Check out more about Smart Links here.

Now, remember – these are only a select few of the tools we have available on PlusThis. Not even a quarter of the possible strategies, automations, and features you can implement into your campaigns to make running your business a little bit easier.

However, these tools are great “getting started” tools to get a glimpse of what PlusThis is capable of. See the difference a couple popular tools can make in your CRM and you’ll quickly want to add more to your tool-kit.

Curious to try out some of these tools yourself? PlusThis has a FREE 30-day trial risk free. You can login, explore the toolkit, chat with our team, and start using the tools immediately. If you don’t get enough value, simply cancel within 30-days. Pick a plan here.