Let’s rewind to 2012. Marketing automation pioneers Dave Lee, Brad Martineau, and Todd Stoker (you may have heard of them), were all former employees and leaders of Infusionsoft (now Keap).
After departing Keap, Dave and Brad joined forces to start a marketing automation consultancy, SixthDivision, to help small businesses get the most out of marketing and sales automation.
As they began working with many of Keap’s top users, they noticed a gap in the market.
The tools and integrations they needed to create the types of campaigns they wanted to grow their businesses, simply didn’t exist.
Frank Kern wanted better video tracking so he could trigger automation based on how long someone watched his videos.
Mari Smith wanted to run webinars smoothly by having registration and attendance follow-up handled inside of Infusionsoft.
Others wanted a way to create evergreen campaigns. Where links could behave smarter, by sending people to different pages based on when they clicked them or what tags they had.
Dave Lee, Brad Martineau, and Todd Stoker started PlusThis to help bring these and other tools to life.
Before PlusThis, if a small business wanted these tools, they only had three options.
- Hire a developer to build a custom solution
- Extensively ‘rig’ Infusionsoft (now Keap)
- Do nothing
PlusThis started small, Todd the developer, worked in a conference room, where he kept it as dark as possible to help him focus as he cranked out tools as quickly as ideas were coming in.
As a bootstrapped business, PlusThis had to be extremely efficient. Todd was making tools, Dave was making deals and they were growing.
Eventually, Todd could only handle being the development and support team for so long so we hired our first customer success employee (Amy), then shortly after we got marketing going (Bryce). And SixthDivision coaches kept the pipeline of new tool ideas flowing.
Over the years we’ve enjoyed growing to additional platforms including ActiveCampaign, Drip, Hubspot and Ontraport.
We hired many more team members (Rick, Kara, Christiaan, Ronnie, Dylan, Courtney, Tim, Ryland, Keri, and more)
We attended many conventions and spoke at many of them as experts too.
Even though we quickly grew to multiple seven figures, we always stayed grounded. Just like our customers, we learned to adapt, reflected on what worked or didn’t, and had many great people come and go.
Today, we have over 70 tools and integrations, We help thousands of small businesses grow their businesses using our toolkit. And we run over 50 million campaign transactions that are saving our customers time, making them more money, and getting their message out there.
One of our core tenets is to enjoy the journey.
Over the years we’ve had an incredible time bonding as a team, taking incredible trips to Hawaii, and celebrating each other’s wins!
The team has humored me on occasion more than once by pulling out some cards or playing a board game. We’ve had a Poker night when Tim came on board. And we’re looking forward to Ryland bringing in his portable steer so we can learn how to rope in the mall parking lot where we work.
When Thor comes out next week, you bet we’ll be there celebrating and enjoying more time together as well.
We’re celebrating by extending some time-sensitive bonuses and savings
And we’re on a mission to help even MORE businesses easily launch advanced digital campaigns, drive higher conversions, make more money, and save time.
Because we’re feeling extra generous on our birthday, we wanted to offer you an amazing opportunity to try PlusThis for a discount (with some added bonuses, of course).
Sign up for a free trial of PlusThis by June 30th and get:
- 30-day FREE trial
- 15% off for life
- Free implementation call
- Free campaigns built in your Keap app ($1,000 value)
- Free copy of Campaigns of the Titans Vol 1, 2, and 3
