Welcome to Day 8 of 12 Days of PlusThis. Where each day, we’ll share a simple way you can start using PlusThis to grow your sales, save time or wow your customers.

And…just to make it a little more fun, we’ll demonstrate each one in the context of helping Santa with his little operation of delivering gifts across the globe.

Santa’s Challenge: Every year, Santa puts on a charitable event called SantaCon, where thousands of people come together to celebrate the holidays. Last year, SantaCon raised over $400,000 for charitable causes.

With over 30,000 participants, it’s critical to get guests checked in quickly and efficiently. Knowing who’s checked-in will also make it easier to send updates, locations, and announcements throughout the event.

How can Santa create a check-in portal for his events?

Solution (PlusThis Easy Check-In): Luckily for Santa, there’s a simple and elegant solution for his challenge. The Easy Check-In tool from PlusThis allows him to register guests for his event. Then, when the event arrives, Santa’s elves can check-in guests by scanning a QR code provided by PlusThis or by looking up their name or email.

Once a guest is checked-in, Santa’s free to send any updates he likes through his CRM to the event attendees. He can use PlusThis SMS to send up to the moment changes in the schedule. Or he can email lunch venues. Or, if he’s feeling extra savvy, use Facebook Audience Triggers to start remarketing everyone from the event for his sponsorships.

Here’s how to set it up:

If you’d like to check in guests using Easy Check-In with your marketing automation, you can can start for free here.