One of the best ways to improve your email deliverability is to keep your list pruned of inactive, disengaged contacts.
Trying to manage this manually requires a lot of organization and hard work.
To make it easier for you, we created a feature that tags contacts based on their engagement level, email status and more AUTOMATICALLY.
This feature can be used as a profiling tool, running on its own every month/week. Or you can use this feature to trigger your list pruning campaigns as needed.
If you haven’t done any list cleaning in a while, check out how the tool works below to see how easy it is to get started.
Tag contacts based on how long a contact last engaged
Select a tag to be applied to contacts that haven’t opened or clicked a link in your emails for 30/60/90 days.
Store the number of days since they last engaged.
We’ll not only tag contacts once they become less active, we’ll store the number of days since their last activity in a custom field for you. Options here include storing when they last engaged, when was the last time they received an email, when was the contact created.
Tag Contacts by email status.
Infusionsoft has all this useful information on your contacts email statuses, but it’s hard to find them by tag. We’ve made it simple to tag your contacts by their email status going forward.
Have this process run automatically on a monthly or weekly schedule.
List cleaning is never a one and done activity. It requires regular maintenance and attention. So, we’re adding the ability to schedule this feature to run on a weekly or monthly basis according to your needs.
And that’s it.
I’ll be using this shortly for our own list cleaning. Share in the comments how you plan to use this feature.
THIS ENTRY HAS 3 REPLIES
3 thoughts on “Email Engagement Triggers Feature Spotlight”
This is really great… congrats!
Only 1 thing… after creating it, it gives the option to use an HTTP post link, does this link need to go in all sequences to maintain updating the contact or only once and the entrance to the sequence?
Hey Kevin,
Great question! You have a few different options to run this feature. You can either run it with an HTTP post as you’ve indicated. If you do it this way, then the feature will only run on each contact as they hit the HTTP post. So, if you want to keep updating your contacts this way, then you would need to add it to each sequence you would like to check them.
But right above where you would name the feature, you have the option to run a “Bulk Update”. This allows you to run it against your entire database, or all those with a specific tag. You can also set this up on a schedule. So if you would like to rerun it each month to see if anyone has gone from 30 days to 60 days for example, you can.
Does that make sense?
Yes, makes perfect sense!
Ran the bulk update here, se the schedular too, going to check the results. Thanks