Welcome to Day 7 of 12 Days of PlusThis. Where each day, we’ll share a simple way you can start using PlusThis to grow your sales, save time or wow your customers.

And…just to make it a little more fun, we’ll demonstrate each one in the context of helping Santa with his little operation of delivering gifts across the globe.

Santa’s Challenge: Santa sends a lot of emails this time of year and wants to make sure as many emails get through as possible.

The problem is that he has a lot of naughty children on his list that doesn’t open, reply, or click on his links.

This lack of engagement makes it harder for Santa’s emails to get to the nice kids who are excited to see Santa, read his updates, and stay in touch.

How can Santa make sure his list has high deliverability by finding the kids who’ve gone “cole’d” so he can re-engage them or avoid sending future updates?

Solution (Email Engagement): We can get some useful insights on who’s opening and engaging with Santa’s emails using PlusThis Email Engagement Triggers.

Email Engagement Triggers track over 20 data points about a person’s engagement with your email marketing efforts, including things like how long they’ve unengaged, if their email is bouncing, and opt-in status.

Using this, Santa can run a re-engagement campaign on the naughty kids who’ve gone dormant. Or can choose to only send emails to his engaged contacts for any new updates and promotions.

Here’s how to set it up:

If you’d like to keep your email list clean and engaged using Email Engagement Triggers, you can can start for free here.