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Facebook Audience Triggers Support Resources

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Feature Overview

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Facebook Audience Triggers allows you to automate the adding and removing of customers to Facebook Custom Audiences based on action that they have taken to progress in your funnel. The moving from one Custom Audience to another is done within seconds, not minutes or hours, of the designated action taking place. That way your contacts don’t have to look at the old ad’s once they are past that point in the funnel.

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How to set up the Feature

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  1. Set up your “Facebook Audience Triggers” Feature
  2. Select which Facebook Ad Account you want to work with from the drop down
  3. Click the “+” next to the field selector for which Facebook Audience to add the person to
  4. IMPORTANT NOTE! PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.
  5. Create a custom audience for your Facebook Account
  6. Under “Which Facebook Audience(s) would you like to add the contact to?” Select your newly created audience.
  7. If you would like to remove people from an audience they may be in – you can select the audience to remove the contact from in the “Which Facebook Audience(s) would you like to remove the contact from?”.
  8. Name and Save your Feature.
  9. On the following screen you will see the HTTP post URL that PlusThis provides to you for use in your funnel
  10. To add people to this first step, use the “Run This Feature Now” option underneath the HTTP post URL and select which tag in your app fulfils the requirement for being in the audience and hit Run Feature Now. This will search Facebook for matches between the contact record and Facebook accounts. If it finds a match, it will add that Facebook User to your Custom Audience.
  11. We will need to create additional “Facebook Audience Triggers” for each step in the process where you would    like a new ad to be (ie. Each move from one “bucket” to another “bucket” needs an Audience Trigger)

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  1. Set up your “Facebook Audience Triggers” Feature
  2. Select which Facebook Ad Account you want to work with from the drop down
  3. Click the “+” next to the field selector for which Facebook Audience to add the person to
  4. IMPORTANT NOTE! PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.
  5. Create a custom audience for your Facebook Account
  6. Under “Which Facebook Audience(s) would you like to add the contact to?” Select your newly created audience.
  7. If you would like to remove people from an audience they may be in – you can select the audience to remove the contact from in the “Which Facebook Audience(s) would you like to remove the contact from?”.
  8. Name and Save your Feature.
  9. On the following screen you will see the URL that PlusThis provides to you for use in your funnel as a Ping URL action.
  10. To add people to this first step, use the “Run This Feature Now” option underneath the Webhook URL and select which tag in your app fulfills the requirement for being in the audience and hit Run Feature Now. This will search Facebook for matches between the contact record and Facebook accounts. If it finds a match, it will add that Facebook User to your Custom Audience.
  11. We will need to create additional “Facebook Audience Triggers” for each step in the process where you would    like a new ad to be (ie. Each move from one “bucket” to another “bucket” needs an Audience Trigger)

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  1. Set up your “Facebook Audience Triggers” Feature
  2. Select which Facebook Ad Account you want to work with from the drop down
  3. Click the “+” next to the field selector for which Facebook Audience to add the person to
  4. IMPORTANT NOTE! PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.
  5. Create a custom audience for your Facebook Account
  6. Under “Which Facebook Audience(s) would you like to add the contact to?” Select your newly created audience.
  7. If you would like to remove people from an audience they may be in – you can select the audience to remove the contact from in the “Which Facebook Audience(s) would you like to remove the contact from?”.
  8. Name and Save your Feature.
  9. On the following screen you will see the Event Name that PlusThis provides to you for use in your funnel as an Event action.
  10. To add people to this first step, use the “Run This Feature Now” option underneath the Custom Event Name and select which tag in your app fulfills the requirement for being in the audience and hit Run Feature Now. This will search Facebook for matches between the contact record and Facebook accounts. If it finds a match, it will add that Facebook User to your Custom Audience.
  11. We will need to create additional “Facebook Audience Triggers” for each step in the process where you would    like a new ad to be (ie. Each move from one “bucket” to another “bucket” needs an Audience Trigger)

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  1. Set up your “Facebook Audience Triggers” Feature
  2. Select which Facebook Ad Account you want to work with from the drop down
  3. Click the “+” next to the property selector for which Facebook Audience to add the person to
  4. IMPORTANT NOTE! PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.
  5. Create a custom audience for your Facebook Account
  6. Under “Which Facebook Audience(s) would you like to add the contact to?” Select your newly created audience.
  7. If you would like to remove people from an audience they may be in – you can select the audience to remove the contact from in the “Which Facebook Audience(s) would you like to remove the contact from?”.
  8. Name and Save your Feature.
  9. On the following screen you will see the Trigger a Webhook URL that PlusThis provides to you for use in your funnel
  10. To add people to this first step, use the “Run This Feature Now” option underneath the Trigger a Webhook URL and select which list in your app fulfils the requirement for being in the audience and hit Run Feature Now. This will search Facebook for matches between the contact record and Facebook accounts. If it finds a match, it will add that Facebook User to your Custom Audience.
  11. We will need to create additional “Facebook Audience Triggers” for each step in the process where you would    like a new ad to be (ie. Each move from one “bucket” to another “bucket” needs an Audience Trigger)

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  1. Set up your “Facebook Audience Triggers” Feature
  2. Select which Facebook Ad Account you want to work with from the drop down
  3. Click the “+” next to the field selector for which Facebook Audience to add the person toIMPORTANT NOTE! PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.
  4. Create a custom audience for your Facebook Account
  5. Under “Which Facebook Audience(s) would you like to add the contact to?” Select your newly created audience.
  6. If you would like to remove people from an audience they may be in – you can select the audience to remove the contact from in the “Which Facebook Audience(s) would you like to remove the contact from?“.
  7. Name and Save your Feature.
  8. On the following screen you will see the Webhook URL that PlusThis provides to you for use in your funnel
  9. To add people to this first step, use the “Run This Feature Now” option underneath the Webhook URL and select which tag in your app fulfils the requirement for being in the audience and hit Run Feature Now. This will search Facebook for matches between the contact record and Facebook accounts. If it finds a match, it will add that Facebook User to your Custom Audience.
  10. You will need to create additional “Facebook Audience Triggers” for each step in the process where you would like a new ad to be (ie. Each move from one “bucket” to another “bucket” needs an Audience Trigger)

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Implementation Guide

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To implement this feature, paste the Feature URL in a HTTP Post inside of your campaign. Ensure that you place the HTTP Post at the point where you want the feature to fire.

 

You can “run this feature now” as soon as you save it to initially sync all contacts with a specific tag into a Facebook Custom Audience.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Ontraport” tab_id=”1494373334363-f83a634e-fbee”][vc_column_text]

You can run the feature as soon as you create it by picking a tag to sync to a Custom Audience and hitting the “run now” button.

To implement this feature, paste the Feature URL in a Send a Webhook action inside of your campaign. Ensure that you place the Webhook action at the point where you want the feature to fire.

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To implement this feature inside of Drip. Add PlusThis as a Drip Integration. You can then select PlusThis as the action, and from the dropdown you can select the PlusThis feature you’ve created.

You can sync your current customers with an audience by picking a specific tag to run against the feature initially.[/vc_column_text][/vc_tta_section][vc_tta_section title=”HubSpot” tab_id=”1520025537203-5e0883e4-0bf2″][vc_column_text]

To sync your contacts initially, pick a list that your contacts have been added to and then hit the “Run now” to run all the contacts in that list against the Facebook feature.

To implement this feature, paste the Feature URL in a Trigger a Webhook action inside of your workflow. Ensure that you place the Webhook action at the point where you want the feature to fire.

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You can “run this feature now” as soon as you save it to initially sync all contacts in your Database into a Facebook Custom Audience


To implement this feature, paste the Feature URL in a Webhook action inside of your automation. Ensure that you place the Webhook action at the point where you want the feature to fire.[/vc_column_text][/vc_tta_section][/vc_tta_tabs][vc_empty_space][vc_column_text]

Feature Tip

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  • PlusThis does not require any changes to be made to the default Name / Value Pairs.  Leave the entry as is already populated when you add the HTTP post. The default values are as such:  contactId   =   ~Contact.Id~

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  • PlusThis does not require you to put any information in the Post Data field or check the “Send as JSON” box on the “Add Action” configuration.

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  • You can use the Event Name that PlusThis gives you as either a Record a Custom Event or a regular Record an Event action.
  • This feature can also be triggered by tag actions. On the Feature Save screen, you can configure if the feature is triggered when a specified tag is applied or removed.

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You can use the Trigger a Webhook action to trigger the PlusThis feature. Make sure to select “Post” and not “Get” in the action. Then paste the URL that PlusThis gives you for use in the action.

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You can use the Webhook action to trigger the PlusThis feature.  Then paste the URL that PlusThis gives you for use in the action.

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Feature Blueprint

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Feature FAQ

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PlusThis does not require any changes to be made to the default Name / Value Pairs.  Leave the entry as is already populated when you add the HTTP post. The default values are as such:  contactId   =   ~Contact.Id~

[/vc_toggle][vc_toggle title=”Will Facebook Audience Triggers work with my existing Facebook Audiences?”]No. PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.[/vc_toggle][/vc_tta_section][vc_tta_section title=”Ontraport” tab_id=”1496442599202-2dfd3d1c-aaa4″][vc_toggle title=”What do I put in the “add action“ fields?”]

PlusThis does not require you to put any information in the Post Data field or check the “Send as JSON” box on the “Add Action” configuration.

[/vc_toggle][vc_toggle title=”Will Facebook Audience Triggers work with my existing Facebook Audiences?”]No. PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.[/vc_toggle][/vc_tta_section][vc_tta_section title=”Drip” tab_id=”1496442597141-76b3a93c-6500″][vc_toggle title=”How do I trigger this on tag application or removal?”]

This feature can also be triggered by tag actions. On the Feature Save screen, you can configure if the feature is triggered when a specified tag is applied or removed.

[/vc_toggle][vc_toggle title=”What kind of Event can I use this with?”]

You can use the Event Name that PlusThis gives you as either a Record a Custom Event or a regular Record an Event action.

[/vc_toggle][vc_toggle title=”Will Facebook Audience Triggers work with my existing Facebook Audiences?”]No. PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.[/vc_toggle][/vc_tta_section][vc_tta_section title=”HubSpot” tab_id=”1520025719617-b10985ca-1045″][vc_toggle title=”What do I put in the Trigger a Webook action?”]

You can use the Trigger a Webhook action to trigger the PlusThis feature. Make sure to select “Post” and not “Get” in the action. Then paste the URL that PlusThis gives you for use in the action.

[/vc_toggle][vc_toggle title=”Will Facebook Audience Triggers work with my existing Facebook Audiences?”]No. PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.[/vc_toggle][/vc_tta_section][vc_tta_section title=”ActiveCampaign” tab_id=”1521067119993-17bc5dad-4768″][vc_toggle title=”What do I put in the Webook action?”]

You can use the Trigger a Webhook action to trigger the PlusThis feature. Then paste the URL that PlusThis gives you for use in the action.

[/vc_toggle][vc_toggle title=”Will Facebook Audience Triggers work with my existing Facebook Audiences?”]No. PlusThis can only update Facebook Audiences that were created via PlusThis. All available Custom Audiences are displayed here, regardless of whether or not they were created in PlusThis. For this feature to function properly, please only select audiences that were created via PlusThis.[/vc_toggle][/vc_tta_section][/vc_tta_tabs][vc_empty_space][vc_column_text]

Helpful Downloads

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