Last week we showed you how to clean out spam traps and other bad contacts from your lists. The week before, we hit on the importance of knowing who's engaged in your lists.

This week we want to finish by covering the third element that can ground your email sending rights to a complete halt, COMPLAINTS.

Of the three things that tend to get your email privelages stopped (low engagement, poor contact quality, and spam complaints), complaints are the easiest to prevent.

The goal is to have less than a .1% complaint rate. And the most common reason people leave a spam complaint is that you sent them something that they didn't want, sent too often, or didn't ask for their email correctly in the first place.

There are a couple ways of addressing this.

One hot take is to just put your unsubscribe link all the way at the top of your email. Most people send a spam complaint because they can't just opt-out easily.

If that's a little too spicy for you, we recommend setting up an Email Subscription Manager tool.

One of the frustrating things with the unsubscribe links is that it gives your subscribers ONE option. Unsubscribe from EVERYTHING!

Instead, you could set up an Email Subscription Manager tool in PlusThis and have your own Email Subscription Center up and running in minutes.

Third, inside the campaign you'll see a video showing how to set everything up. 

Thirty minutes is all you should need to set up a trial and implement your new email subscription center. 

So, if this is something you'd like setup in your Keap account, we've made it simple.

1. Login to PlusThis
2. Check your email for access to the tools and guides
3. Set up your Email Engagement Triggers

You could keep sending emails to bots, spam traps, and other bad contacts...putting your ability to send marketing emails at risk.

Or you could schedule 30 minutes on your calendar this week to take care of this for good!