Automate Your Webinar Process

Are you one of the thousands of entrepreneurs that run webinars? Maybe you run them now and again, maybe you run them all the time, or maybe you have wanted to run them but aren’t sure exactly where to start.

If you currently run, or have wanted to run webinars and are sick of having the process take you hours upon hours to execute, then keep reading – we’re going to show you how to automate the whole process using PlusThis. 

We’re going to assume your webinar registration follows a process similar to this:

  1. You have some sort of a webinar landing page where attendees can register for your upcoming webinar
  2. Once they register for your webinar, they will receive a series of reminder emails coming from your marketing automation platform leading up to the webinar
  3. Your registrants attend your webinar
  4. Attendees and non attendees will receive a series of emails after the webinar is over

Here’s how it may look in your marketing automation tool:

  1. You can use any form you’d like (your own form, ClickFunnels form, LeadPages form, etc.)
  2. PlusThis will connect that form with the webinar tool of your choice (Zoom, GoToWebinar, or WebinarJam) to register them in that webinar platform
  3. The contact will then be connected back to your marketing automation platform where you can send reminder emails with their join links (provided by PlusThis)
  4. Your registrants will use their unique join links to join the webinar, and PlusThis will tag contacts in your marketing automation platform based on whether they attended or didn’t attend the webinar

Here’s what it looks like set up in PlusThis:

You’ll see that you can easily select from your schedule webinars, choose where you want to store your join link, and choose which tags you would like applied to your contacts.

By using PlusThis to automate your webinar process, you will easily save hours of time, while providing a more customized experience for your registrants.

Check out the full explanation video here.

CaseStudiesCovers - GeniRamos

How This Entrepreneur Increased Her Masterclass Attendance and Sales

If you’ve ever run a webinar, online event, or had a call with someone who lives in a different timezone, you may have run into issues with someone showing up earlier or later than was originally planned. 

This can not only cause frustration between your prospects or customers, but can cause you to lose out on sales – especially if you’re running a webinar.

This is exactly what was happening with Geni Ramos. Geni runs a marketing agency for Spanish speakers, but her audience is international. She was seeking a way to help make it easier for people to add the start times to their calendars, see reminders when the webinar was starting, and create urgency for her offers when the webinar finished. 

Keep reading to see how she managed to create a fix to her issues.

The Backstory

Geni was running into a problem during every single webinar she hosted. She had a lot of international webinar registrants, and a LOT of them were missing the webinars. She chalked it up to the various time differences, and knew she needed to do something about it. She decided she would like a way to allow people to add the webinar to their calendar in their timezone.

In addition, she would often give an offer at the end of her webinar that was available for 5 days, and whenever she pitched that offer on her webinars, people were missing the deadline or feeling no sense of urgency to start. She needed way to show people their offer was expiring from a glance.

Here’s what she did

First, she used the PlusThis Zoom Webinar Connection tool to streamline her webinar process by connecting Zoom directly with Infusionsoft, her marketing CRM. This allowed her to register guests, send reminders, and apply tags on attendees.

She then used the PlusThis Add to Calendar tool, which ended up being the solution for her timezone issues. This tool allowed her to easily add a link to a calendar image so her guests could click on a link that then added the webinar info to their calendar in their time zone. Total game changer!

Lastly she used the PlusThis Countdown Timer tool to add urgency to her campaigns and make it easy for my users to understand the offer from a glance. Those who were previously not aware of the offer or forgetting when it expired were reminded by seeing it visually in her follow up emails. 

Implementing these three tools helped Geni boost webinar attendance, add urgency to her campaigns, increase sales, and more. 

PlusThis took her standard campaign and elevated it to a campaign that consistently generates leads and sales, while saving her dozens of hours managing all the moving pieces. It was not only helpful for Geni, but it made it way easier for her webinar attendees to have the additional clarity they were seeking.

Do  you use any of these 3 tools? Let us know in the comments below!


How One Business Saved 100s of Hours Setting Up Webinars

Many businesses (especially now), are running webinars on a regular basis, since holding in person events is a bit challenging. 

But, as many entrepreneurs know, virtual events aren’t necessarily easy to facilitate. Not only do you have to manage registrants, but done right, you should identify which segments of people need to be followed up with. 

Jewish Workshops was running several webinars on a regular basis. Each time they ran a webinar they would need to export and import registrants, apply tags based on attendance, and trigger follow-up in their CRM. 

This was adding up to hundreds of hours in manual work and the result was a less than desired experience for their customers. Read on to see how they managed to solve this problem.

The Backstory

Jewish Workshops spent HOURS working on the webinars they ran.  In order to tag attendees, they had to export contacts, check them with GoToWebinar, import new contacts, apply tags, and check for duplicates. There was lots of room for human error, and this process took valuable time away from doing other things.

They also wanted to make sure that people would get the appropriate reminders and follow-up as soon as they registered for the webinars. Staying on top of this after a registrant signed up was a monumental task, and a huge interruption to their schedules.

They were using the standard GoToWebinar sign up pages which were clean and simple, but didn’t give them much flexibility or customization for improving the look and feel of the page to increase conversions and match their branding and messaging.

Here’s what they did

By using the PlusThis GoToWebinar Connection tool, they were able to set up tags to be applied to those who attended and those who did not attend, allowing them to follow up accordingly. They could send text reminders and emails from their CRM, so they could customize things a bit more.

Since they were no longer strapped to doing everything through GoToWebinar, they could also create custom landing pages for their webinars.

Now they were finally able to store relevant webinar information (join and exit times, etc.), that was useful for them. These things were HUGE timesavers, since they were previously doing everything manually. 

In addition to saving the Jewish Workshops team hundreds of hours, they saw an increase in sign ups for webinars and created an overall better client experience.