leadgen feature

5 Best PlusThis Tools for Lead Gen

Leads are such an important part of any business. Getting leads is the first step towards making sales. There are many different strategies when it comes to lead gen – some of them are pretty straightforward, while others are a bit more complicated. 

PlusThis is committed to providing tools for entrepreneurs that are not only easy to implement, but also have the ability to make a massive impact. We’ve rounded up 5 of the best PlusThis tools for lead gen that you can implement in your business today!

Facebook Lead Triggers

Take advantage of Facebook’s massive lead gen capabilities by connecting your CRM with Facebook’s Lead Ads. Lead Ads are an ad type that allows you to collect leads on Facebook, without them ever having to leave Facebook. Facebook collects the lead’s info directly, and then creates the lead in your CRM.

Set up is super simple.

First, PlusThis will connect with your Facebook account. PlusThis will be able to see any Facebook Lead Ads you’ve created so it can connect them with your CRM and trigger your automation.

Next, PlusThis will apply the tags you configure on all new leads that come from your Facebook Lead Triggers immediately. This way your leads don’t have to wait for you to manually import or deliver the content they requested.

Once everything is set up, your leads will start being collected and tagged automatically!

Modern Forms

Keap webforms are not the most attractive. Using this tool you can customize the look of your forms to match your website’s theme and create a more friendly user experience.

Not only are you able to customize your forms, but your forms will look just as good on a phone as they do on a webpage. Modern Forms transforms your existing Keap Webform into a mobile responsive form with modern design elements.

Here’s how you can set it up:

Select your form from your existing list of Keap forms inside PlusThis, pick from a variety of modern styles provided by Boostrap and Bootswatch, then copy and paste the new embed code on your website, Keap landing page, or membership site.

Page Triggers

Have you ever wished you could follow up with the visitors who visited your website the longest? Well, now you can!

Track how long a visitor is on your web page and tag them accordingly in your CRM system. Choose how you want to follow up based on how long a contact visited your web page. For example, you may choose to follow up differently with someone who visited your page for over a minute than you would with someone who visited for 10 seconds.

Here’s how the set up goes:

First, you would configure your tags. Choose what tag you’d like to apply to the contact when they’ve been on your webpage for a specified amount of time. Choose whether to apply the tag after a certain number of seconds have passed or immediately when they land on your page.

Next, you would place the PlusThis HTML code on your web page to start tracking visitors. Finally, you would place the PlusThis provided URL in your web campaigns, so contacts who click on the link will be tracked and tagged accordingly.

Split Test Pages

If you’ve wanted an easy way to be able to tell which of your pages are converting the best, keep reading.

With the Split Test Pages tool, you can choose different pages to test to see which page has the highest conversion. You can determine whether you want the goal to be based on conversions or time, and once your goal is met, all traffic will be redirected to the winning page.

Here’s how you would set it up:

First, you would identify the tags for your pages by choosing which tags you want to have applied when someone visits your pages.

Next, you would define your “success” tags. Success tags are the unique tags that indicate conversion/success, and whether you’d like to choose a winner on a static date/time, or after a certain number of successful conversions.

Lastly, you would run your split test through an http post, and view the split test report in your PlusThis app.

SMS Sequences

With SMS becoming such an easy way of communicating, you can now use PlusThis SMS to create text to opt-in campaigns. Make it easy to capture leads from stage, start text clubs and deliver exclusive content through the fastest growing channel in business…SMS.

Here’s what the set up looks like:

First, you would write up your text messages in our text builder. Add images, GIFs and links as you like. See the number of characters your texts will use up.

Next, you could create rules so you can do things like send a PDF if leads text you a phone number, or reply back with a reschedule link if they answer “No” to your consultation confirmation. The possibilities are unlimited.

Finally, you would choose how you want to launch your SMS sequence. You could start it when someone texts a keyword to your number. Or, you could initiate it with an http post or webhook from your preferred marketing platform. 

To start using PlusThis tools to help with your lead gen, click here to start your 30-day FREE trial!

expiring promotions

How To Quickly Create Expiring Promotions

Hey all, Bryce here stepping in for a short blog.

PlusThis is about to hit it’s nine year anniversary! Woot woot! Right?

As part of this, we created a little promotion for our lead gen that I thought I’d share with you all, in case you want to do something similar from time to time.

The Idea

For the PlusThis birthday celebration, we wanted to give leads 15% off if they signed up for a free trial by June 27th (PlusThis’s 9 year birthday).

We created a landing page to give the details here.

And in our email we wanted to include a few things to add urgency and authenticity.

For urgency, we wanted to use a countdown timer that shows how much time was left to take the offer before our birthday on the 27th.

For authenticity, we needed to make sure that clicking the link for the offer, only took you to the offer page if you clicked it before our offer expired on the 27th. To do this, we used a tool in PlusThis called Smart Links. I’ll show more on how this works a little further down.

How we did it

The ingredients

Setting up an expiring offer was really easy. Here’s everything we needed to make it work.

  1. Marketing CRM: We used Keap, but this will work just as easily with ActiveCampaign, Drip, Ontraport, or HubSpot.
  2. Offer Page: We created a simple offer page using ClickFunnels, but you could create a page using whatever you like for your offer.
  3. Offer Emails: We’re planning on sending a few emails leading up to PlusThis’s birthday, but your mileage may vary so write however emails you feel is appropriate for an offer campaign with your list.
  4. PlusThis: For the Countdown Timer and Smart Links, we’re using PlusThis. If you don’t have this tool yet, you can start a free trial here to learn more.

Step 1: The Landing Page

When I create my campaigns, I usually start at the end and work backward. This is helpful because I find most people start with emails and then quickly realize they need links to pages and other tools that they need to have in place in order to finish the emails.

The Landing page doesn’t have to be fancy for a simple offer like this. But having this built first will help with the other steps.

Step 2: Countdown Timer (PlusThis)

For the emails I’ll be writing, I know I’ll want to add a countdown timer as we get closer to the final days.

PlusThis has a handy Countdown Timer tool that you can use for fixed dates (like this promotion) or evergreen dates, which I also LOVE to create.

Setup for this is straight forward, simply pick the date you want the timer to countdown to and PlusThis will give you the image code to use in your email platform.

Step 3: Smart Links (PlusThis)

To make it so the link to our offer page only sends them there if they click on it while the offer is available, we use a PlusThis Smart Link.

Here’s the first email we sent, the image and link both use Smart Links to take them to our landing page.

The Setup in PlusThis is really easy as well. Just follow the instructions on the tool page. You’ll set the url for your offer page and a url for the page they go to if they click after the promotion date. PlusThis will give you a url to use in your emails and you’re done.

Step 4: Write Your Emails

Once I had the tools and landing pages ready, I started writing my emails for our promotion.

Here’s an example of another email we’ll be sending shortly with the countdown timer included.

Next Steps

If this is something you’d like to implement in your business, let us know!

We’re here to help. When you sign up for a free trial of PlusThis, ping us in the chat and we’ll walk you through setting up any step of this process if you need it.

automatewebinars (2)

Trigger Automation Based On How Long Someone Watches Your Videos

Have you ever wondered who is watching your videos, and how much of them they’re watching? Well…you no longer need to wonder. With the PlusThis Video Trigger tool, you can not only track video consumption, but you can trigger automation based on it.

Want to learn how? Keep reading.

Let’s say you have someone opt in to receive a video training. After opting in, you would send them to a page with your video on the page. Once they start watching the video, you can send them emails based on how much of the video they actually consumed.

It would look something like this:

You would send 3 separate emails – one for those who watched the full training video, one for those who watched half of the video, and one for those who watched a quarter of the video.

If they watched the full video, you can send them an email unlocking additional bonuses, for example. If they only watched half or a quarter of the video, you can send them an email pushing them to continue watching by enticing them with snippets from the later part of the video.

Here’s what it would look like in your marketing automation platform:

Someone would fill out your form, and you would send them a series of emails with links to go watch the video. PlusThis will give you special links to include in your emails, and a special embed code for your page so you can start tracking the videos. Then, your marketing automation platform would complete the follow up according to how much of the video was consumed.

Setting this up in PlusThis is super simple. You would first paste your video embed code in PlusThis. Next, you would specify the times in your video where you would want tags applied. You would specify those tags, and PlusThis will know that when contacts reach that point in your video, to apply the tag in your marketing automation platform. Lastly, PlusThis will give you an embed code to put on your page (website, ClickFunnels page, etc.). 

This is what it looks like in PlusThis:

As you can see, setting this up only takes minutes and is super valuable to not only gain insight into your marketing and video consumption, but also follow up with contacts accordingly.