automatewebinars (2)

Trigger Automation Based On How Long Someone Watches Your Videos

Have you ever wondered who is watching your videos, and how much of them they’re watching? Well…you no longer need to wonder. With the PlusThis Video Trigger tool, you can not only track video consumption, but you can trigger automation based on it.

Want to learn how? Keep reading.

Let’s say you have someone opt in to receive a video training. After opting in, you would send them to a page with your video on the page. Once they start watching the video, you can send them emails based on how much of the video they actually consumed.

It would look something like this:

You would send 3 separate emails – one for those who watched the full training video, one for those who watched half of the video, and one for those who watched a quarter of the video.

If they watched the full video, you can send them an email unlocking additional bonuses, for example. If they only watched half or a quarter of the video, you can send them an email pushing them to continue watching by enticing them with snippets from the later part of the video.

Here’s what it would look like in your marketing automation platform:

Someone would fill out your form, and you would send them a series of emails with links to go watch the video. PlusThis will give you special links to include in your emails, and a special embed code for your page so you can start tracking the videos. Then, your marketing automation platform would complete the follow up according to how much of the video was consumed.

Setting this up in PlusThis is super simple. You would first paste your video embed code in PlusThis. Next, you would specify the times in your video where you would want tags applied. You would specify those tags, and PlusThis will know that when contacts reach that point in your video, to apply the tag in your marketing automation platform. Lastly, PlusThis will give you an embed code to put on your page (website, ClickFunnels page, etc.). 

This is what it looks like in PlusThis:

As you can see, setting this up only takes minutes and is super valuable to not only gain insight into your marketing and video consumption, but also follow up with contacts accordingly.


How to Create Evergreen Expiring Offers, Deadline Funnels, and Dynamic Deadlines

This blog post will show you a simple way to create expiring offers that are unique to each person experiencing it. For example, after someone downloads your ebook, you can have an offer that expires five days later. All the dates, links and countdown timers are unique to each person experiencing your customer journey.

Want to know how it’s done? Keep reading to find out.

Let’s say you’re offering a free ebook on your website. Here’s what the flow could look like.

You have a form for someone to fill out, and once they do, they will get a series of emails that will provide value. After that, they will receive a series of emails with your offer – access to a membership site or ecourse. 

In your offer emails, you want your contacts to receive the offer specific to when they opted in. For example, if your offer expires on Friday, you want them to be directed to a limited time offer landing page until the end of the day on Friday. But if they access the page after Friday, you want them to be directed to a page that tells them the offer has expired. 

Now, here’s what all of this would look like if you set it up in your marketing automation platform.

By using the PlusThis Smart Links tool, you can send your contacts to different URLs based on dates or tags. We used Smart Links in the offer emails, and we based this example on whether or not the contact has the “eligible for offer” tag. If they do, they are automatically directed to the offer page, and if they don’t they are directed to the offer expired page. 

Here’s what it would look like in PlusThis.

Stay tuned for more blog posts in the future that will expand on this type of campaign using countdown timers, etc.


How To Automate Facebook Retargeting Inside Your Campaigns

Have you ever been leisurely browsing Facebook, when all of a sudden an ad pops up for something you recently viewed? Or…let me rephrase that…when HASN’T that happened? 🙂

Retargeting ads are a great way to help your prospects or customers take the next step in your funnel, remind them of a product they viewed, or stay on the forefront of their minds. 

If you want to learn how you can automate Facebook retargeting inside the campaigns in your marketing automation platform, then keep reading. 

We’re going to use an example of a webinar. 

Let’s say you’re running a webinar and you have your contacts register for the webinar from a landing page. After they register, you will send them a series of emails reminding them about the webinar, but you’d also like to show ads to them on Facebook reminding them of the upcoming webinar, in case they don’t see your emails.

Here’s what it would look like inside of your marketing automation platform:

We’ll start with a simple web form that will collect your webinar registrants. PlusThis will then find the form after your contacts fill it out, and locate your Facebook Audiences from your Facebook account. 

In PlusThis, you can choose your specific audience, and have your contacts move audiences or remove them completely if you’d like after the webinar is over. In this specific example, we’re going to choose the Webinar Registered audience. 

Next, your contacts will start seeing your ads, and will simultaneously get your emails that you’re sending from your marketing automation platform. 

Here’s what it will look like inside of PlusThis:

You will first select your Facebook account. Next, you will select or add the audience you’d like to put your contacts in. Lastly, you’ll name your tool and insert it into your marketing automation platform.

Easy, peasy!

Are there other ways you retarget your customers and prospects? Let us know in the comments below!