Use Evergreen Expiring Offers, Deadline Funnels & Dynamic Deadlines To Create Urgency

First, let’s clarify what we mean by evergreen expiring offers, as evergreen in this context means long lasting and relevant, while expiring means that the offer only lasts for a certain amount of time. Sounds contradictory, right?

Well, not really.

The purpose of creating deadline funnels and dynamic deadlines with evergreen expiring offers is to create a sense of urgency on a long lasting offer that will continue to stay relevant and helpful to your customer base. This allows for every customer to capitalize on the benefits you are offering.

With the use of just a couple PlusThis tools, you can automate this whole process by creating links that route the customer based on certain criteria that’s been deciphered, and show them how long they have left to take advantage of your offer.

Let’s run through an example, a new lead that opts in for email marketing. How can we create an evergreen expiring offer that drives them to convert into a buying customer within a week? 2 tools: Smart Links & Countdown Timer.

1. Set Up a Smart Link with promotional offer if they sign up in 7 days

The idea is that for 7 days after they opt in for emails, they are directed to the appropriate page with discount offer. But after that week, when they click the smart link – they will be directed to another offer page, likely an expiration page.

In order for the link to do that, we have to manage some configurations. First, we input the page with the offer that we’d like them to initially be directed to. Then, we’d like to apply a tag on those who click the link. For this example, we’ll do something simple, like “clicked offer”.

Next, we’ll decipher the rules that need to be met in order to view/accept the offer. We’ll add the group of contacts that are eligible have been tagged as opt-ins for emails, and the date is within 7 days after they opted in.

We can do this by creating two conditions, a tag based and a date based.

We’ll continue on to provide the page that contacts who click the link after the 7 days have passed are directed to. For this, we’ll provide an offer expired page with supplemental options for purchases.

Then, you know the drill – give the tool a name and save it. We’ll receive two URLs, one for emails and one for web forms.

2. Use Countdown Timers in the emails with the Smart Link

To form a sense of urgency in regard to the expiring offer, we’ll want a way to grab contacts attention and influence them to jump on the discount. But since the offer is evergreen, but dependent on when they opt-in for emails – the 7 day countdown needs to consider that.

Luckily for us, Countdown Timers is the perfect tool to add to our email.

Then, the fun part. Customizing the countdown and what it appears like within the email, or on the landing page.

Once we’re content with the imagery of the countdown, we’ll again save the tool and receive several ways to share the countdown timer. But for this, we want the custom image URL to place into our emails.

3. Automate the tools, and send the emails

Once our tools are ready to go, we’ll place them within our emails to the new opt-ins.

Here’s what a sample email may look like.

Both the smart link and the countdown timer are included, and give the new opt-ins a sense of urgency to sign up for a new account within the first week of joining emails.

Now I can continue to offer this promotion to everyone opting in to my mailing list and have it run
automatically without having to worry about removing the link after a certain time period.

See The Tools In Action

Tag Contacts Cover

How To Find and Follow-Up With The Hottest Leads On Your Site

When creating content and sending it out to your list, it’d be nice to know who’s actually visiting your page and for how long. That would give us the opportunity to see who’s spending the most time on your page, who is a strong potential lead and the knowledge to follow-up with them appropriately.

With PlusThis, this is not only possible but it’s super easy. One tool, that’s all it takes to tag contacts based on the amount of time they spent on a certain page. Page Triggers applies tags based on how long a contact/lead visits your page and then the tool allows you to distribute a follow-up that addresses the amount of time they interacted with your content.

These tags can be used for a number of things, but demonstration purposes – let’s say that we want to send different follow-up messages to people that visited the page for 30 seconds, 1 minute and 2 minutes or more.

How would we set this automation up?

How It’s Done

Step 1: Configuration

Select the tag(s) you’d like to be applied to contacts and when. For this example, we’re looking to tag contacts when they visit the page for 30 seconds, 1 minute and 2 minutes. This is what our configuration may look like:

Then, we’ll give the tool a name and save it within the appropriate folder to be able to locate it later.

Step 2: Receive Code & URL Link

Once saved, we receive a code to place within the desired page.

But that’s not it – for the email that is disbursing the content I am trying to track my contacts engagement with – I need to use a specific URL to ensure that Page Triggers can actually track and organize my contacts with their contact id and/or email address when they visit the page for the specified time.

Luckily, PlusThis has a Link Generator that we’ll paste the desired URL in, and then receive the appropriate link to include within the emails.

Step 3: Follow-Up Based On How Long They Engage

Now that this information is tracked and stored within the contact record, it can be referred to when considering follow-up.

Someone who visited the page for 30 seconds, may not have seen the awesome promo deal I had at the bottom of the page and may need a follow-up that brings it to their attention.

A contact that visited the page for a minute, definitely saw more content than the person who was on the page for 30 seconds, but maybe they didn’t watch the video which gives me the knowledge to reach out to remind them to watch it.

For the contacts that spend 2 minutes or more on the page – maybe I could reward them with a special offer for my service/product to entice them to complete the purchase.

Ultimately, the information that is provided by the Page Triggers tool gives you ample opportunities to cater to each contacts experience.

See The Tool In Action

blog images (1)

Clean Your List and Improve Email Deliverability

Having a considerable amount of contacts is always ideal, but when a portion of these contacts aren’t actual contacts but bots instead – what do you do?

You can comb through your list and manually remove each unwanted bot, but that takes time, and a lot of patience.

What about using automation for this tedious task? Intimidating? Sure. Easy? Yes.

PlusThis recognized the importance of cleaning your list, and removing unwanted, unengaged contacts to maximize communication with customers and clients. That’s why we created our most sensitive, permanent tool to take care of this task for our users. Contact Nuker is just that – a nuker. It permanently deletes contacts from your records with little to no effort.

I say that it is the most sensitive tool we’ve created since the removal is permanent and cannot be undone. So before configuring the tool, make sure that you know what contacts need to be deleted and that tags are appropriately aligned.

Setting up the tool is simple, we just ask that you confirm the understanding of the tool and how it works. Then, PlusThis will give you a specific Tool URL to place into your contact removal campaign.

Once pasted, the tool URL will be activated in the HTTP Post within the campaign, and will begin cleaning the list of the contacts you set up to remove.

A clean list is more than just organization – it’s a better analysis of what’s working and who is an active contact within your records. Further automation can be used to focus on the important, engaged contacts. By removing bots, or unengaged contacts, the data that comes from any outward communication is more accurately tracked and measured.

This accurate data collection gives you the knowledge and the basis to continue moving forward with your current list and personalizing their experience more appropriately. In addition, the number of contacts that receive your emails consist of actual customers/leads and email deliverability is inevitably improved as a result of appropriate recipients.

Keeping track and managing contacts is already consuming enough – automate the process by implementing smart, efficient tools to do the work for you while still maintaining the organization and flow of your contact records.

For more details about Contact Nuker, check out the tool page or the New Tool Blog!

See The Tool In Action