Surveys are a powerful way to connect with customers and gain actionable insights, but getting recipients to respond is often a hurdle for marketers. At PlusThis, we understand that traditional surveys can be a challenge. Lengthy forms can lead to low completion rates, especially when customers need to leave their inboxes to participate. That’s why we’ve developed a solution designed to simplify the process and deliver the insights you need, right from your customer’s inbox.

Our Simple Email Survey tool transforms survey engagement by embedding a single question directly into your email. Whether you want a quick “Yes/No” answer, a rating scale, or a choice between options, our tool lets your recipients respond with just one click, without ever leaving their inbox. The result? You’ll see higher response rates, better data quality, and insights that actually reflect your audience.

In this video, Dave Lee, Co-Founder of PlusThis, walks through the steps of setting up and using our Simple Email Survey tool to improve your survey completion rates and gather more valuable feedback. Watch as he demonstrates how easy it is to create single-question surveys that recipients can answer directly within the email.

Once you’re logged in to your PlusThis account, search for the Simple Email Survey tool. From there, decide on the question format: multiple choice, yes/no, or a rating scale from 1-10. Add your tags for automated responses, copy the provided HTML snippet, and paste it into your email builder. Send your campaign, and start receiving responses right away!

Why Use Simple Email Surveys?

1. Higher Response Rates – Long, complex surveys often overwhelm recipients, which leads to high abandonment rates. With a single question embedded in the email, your customers are more likely to participate. No lengthy forms, no redirects, just a quick answer.
2. Enhanced Customer Segmentation – Collecting insights from a survey within an email lets you segment audiences more effectively. Ask a simple question, get instant answers, and tag your audience based on their responses. The data can be used to tailor your communications and marketing strategies to each segment.
3. Automated Follow-Up Actions – By embedding a survey with response-triggered actions, you can automatically tag, segment, or direct your respondents to relevant content. This keeps your interactions personal and relevant.
4. Easy Setup – Setting up a Simple Email Survey with PlusThis is super quick and easy. Just select your survey type, add your tags, copy the code, and embed it into your email campaign—no technical skills required.

The Simple Email Survey tool makes it easy to engage customers, gather insights, and boost your survey response rates without added friction. If you’re ready to create engaging, insight-rich surveys in minutes, PlusThis is here to help.

Ready to see it in action? Start your free trial today and discover how Simple Email Surveys can transform your customer feedback.