Welcome to Day 2 of 12 Days of PlusThis. Where each day, we’ll share a simple way you can start using PlusThis to grow your sales, save time or wow your customers.

And…just to make it a little more fun, we’ll demonstrate each one in the context of helping Santa with his little operation of delivering gifts across the globe.

Santa’s Challenge: Reindeer aren’t cheap to maintain! To help pay those reindeer bills, Santa has several sponsorships. And, to get as much of that sponsorship revenue as possible, Santa wants to retarget his list on Facebook.

Usually, this involves plenty of time-consuming exporting and importing from his marketing CRM to his Facebook ad account, but he’s sure there has to be a better way.

How can Santa automate this so he can use that freed up time doing what he’s the best at…bringing Christmas cheer?

Solution (PlusThis Facebook Audience Triggers): Thankfully, this is an easy fix. PlusThis has a Facebook Audience Trigger tool that can automatically add/remove people from your CRM to a Facebook Custom Audience.

Maybe next year, we’ll teach Santa how he can use this to remove kids from the naughty list and add them to the nice list.

Here’s how to set it up:

If you’d like to use Facebook Audience Triggers in your marketing automation, you can can start for free here.